By Integrated Marketing Platform | October 11, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Measuring Marketing Effectiveness: What You Need To Know
Learn how you can leverage data to improve your ability to predict the success of your marketing campaigns. Full Story: Search Engine Journal
Why 1 Out Of 3 Job Notifications Is For Digital Marketing?
Digital marketing, apart from glamour and fun, is a serious arena of marketing that is expanding with an increasing growth in the web space. Full Story: Entrepreneur
6 Alternative Marketing Tactics Your Brand Can Use to Pull Ahead of the Competition
As the digital landscape evolves, new marketing tactics emerge. Here are five alternative strategies businesses can use to stand out. Full Story: Entrepreneur
10 Ways To Develop A Successful Multilayer Digital Marketing Campaign
From the living room to the C-suite, people want to engage with companies in multiple ways—through email, social media, phone and in conversation. I’ve found this to be true in marketing as much as in daily life. Full Story: Forbes
3 Tips on How to Maximize Twitter Video for Marketing
Video is the most engaging content format, across all platforms, and while short-form clips are the focus of the moment. Full Story: Social Media Today
3 rules for doing influencer marketing right
With all the buzz about influencer marketing, it’s important to take a step back to reflect. Ask yourself, why are social media celebs the right vehicle to share my message. Full Story: PR Week
Should We Have An Oath Of Ethics For Marketing And PR Professionals?
From droughts and floods to wildfires and from rising temperatures to hurricanes, the current and potential impacts of climate change are on display everywhere. Full Story: Forbes
For effective marketing, concentrate on the product, not the numbers
Think of this as your minimum viable audience, a strategy that advocates focusing your marketing energy on a mindset rather than an arbitrary number. Full Story: Mail & Guardian
SOCIAL MEDIA
16 Ways To Support Social Media Managers’ Productivity And Performance
Being a social media manager for a major brand might sound like a dream job to some people, but those in the role know that the often-exhausting work doesn’t always align with the compensation. Full Story: Forbes
It is less than a month until the midterm elections, and concerns remain that efforts are falling short to combat the spread of misinformation, and even disinformation, on social media. Full Story: Forbes
7 social media tips every agent should live by
The more value you add to people on social media, the more connections and influence you will develop. Full Story: Inman
How Businesses Can Navigate The Social Media Landscape
Social media is a great place to express yourself. But like in real life, you need to be strategic about what you share and with whom. Full Story: Forbes
SEARCH ENGINE
The 5 Keys To Effective On-Page SEO
Any effective search engine optimization (SEO) campaign has one central goal: communicate the quality and value of your website to Google. Full Story: Forbes
Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment. Full Story: Search Engine Land
Is SEO Crucial for SaaS Businesses?
SEO is one of the most important aspects of your marketing strategy. Full Story: Qrius
16 Fantastic SEO Tips for Bloggers to Drive Traffic More
A wide range of purposes may be served by creating a web page. It might be that you’ve created a fantastic product and are now ready to sell it online. Full Story: RS Web Solutions
MOBILE MARKETING
Report: Mobile app updates take longer than marketers expect
More than 90% of developers and marketers say waiting to get app enhancements to market significantly impacts their business, and 96% of marketers are reliant on developer resources and app updates to improve user experiences. Full Story: VentureBeat
10 Facebook Mobile App Settings Worth Trying
Facebook’s mobile app comes with a few unique settings, including ones worth trying out for a better mobile experience. Full Story: MakeUseOf
Top 5 Best Mobile App Development Companies in 2022
Everywhere you go, not one person won’t be glued to their phones. Full Story: Tech Times
Taxonomies for Mobile Marketing: Best Practices
By creating a clear taxonomy, marketers will best be able to see how their mobile marketing efforts are working and where there are… Full Story: CMSWire
DIGITAL SIGNAGE/ SCREEN MEDIA
Google move with digital out-of-home ads could benefit charities’ campaigning
Google has made digital out-of-home ads available to all Display & Video 360 users. Full Story: UK Fundraising
The Evolving Case for Digital Signage
It offers possibilities but needs some tech, and business savvy. Full Story: GlobeSt
EMAIL MARKETING
10 More Common Email Marketing Mistakes — And Solutions
Email is likely never going away. But email marketing mistakes can. Here are 10 more common email marketing mistakes with fixes. Full Story: CMSWire
In the year 2020, the global email marketing revenue was $7.5 billion. Full Story: PR Daily
E-COMMERCE
How to future proof your e-commerce business
It won’t be news to you that online commerce has transformed, with unprecedented speed, in recent years. Full Story: The Drum
E-Commerce Popularity Ignites Growing Investment In Warehouse Automation
It’s no secret that e-commerce has skyrocketed in the past few years. Fueled by the global pandemic, a study from US Census Bureau showed that ecommerce grew 43% in 2020. Full Story: Forbes
PUBLIC RELATIONS
5 Types Of Public Relations You Need To Know
When you hear the term “public relations” (or “PR” for short), what’s the first thought that comes to your mind? Full Story: Forbes
Digital PR Strategy: Building a Kickass Campaign
There’s no real template for building an amazing digital PR strategy. Decide what really matters to your organization with this guide. Full Story: Search Engine Journal
MARKET RESEARCH
It’s customary to have questions in mind before releasing a new product. For example, we often wonder how the market will respond to our products. Full Story: ReadWrite
WEB DEVELOPMENT
Why the web framework hype train is always moving
JavaScript frameworks are a useful tool for developers because they help developers be more efficient by eliminating the need to rewrite boilerplate code for a new app or download individual libraries. Full Story: SD Times
8 Web Development Trends to Follow
Since the inception of the internet in 1983, many web development tools have been introduced to simplify complex processes. Full Story: DevOps
MARKETING AUTOMATION
Better Productivity Through Automation
Automation technology is becoming more and more ubiquitous, and I’ve noticed that in many cases, it is not used to its full potential. Full Story: Forbes
Top Innovative Artificial Intelligence (AI) Powered Startups Based in Australia
AI is changing the landscape of technology all around the world. So many companies are using AI to solve real-world problems and make our lives easier. Full Story: MarkTechPost
ANALYTICS & BUSINESS INTELLIGENCE
Complex data is not helping marketers
The survey was aimed at learning how marketing is changing and what leaders expect for the future. Full Story: BusinessLIVE
10 YouTube analytics tools to improve your marketing in 2022
Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Full Story: Sprout Social
BRANDING AND DESIGN
Complex data is not helping marketers
The survey was aimed at learning how marketing is changing and what leaders expect for the future. Full Story: BusinessLIVE
10 YouTube analytics tools to improve your marketing in 2022
Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Full Story: Sprout Social
VOICE STRATEGIES
Google Assistant now integrates better with Google Contacts
Google has been working on making its products work better together. Full Story: SamMobile