The Benefits of Having a Consumer Brand for Hard Science

Any company doing something innovative and hard that ends up in food or consumer space, would be crazy not to think carefully about whether a consumer brand could help them. Full Story: Entrepreneur

How to Let Shoppers Know Your Brand Is Worth the Money

As consumers tighten their belts in response to inflation and the risk of recession, brands are seeking ways to tell consumers their products have value. Full Story: The Business of Fashion