By Integrated Marketing Platform   | July 08, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Horrifying Yet All-Too-Common Marketing Mistakes To Avoid

“I want my website to be simpler,” a client said to us over the phone. “Let’s delete all the subpages and just have a single landing page. Full Story: Forbes

What Is 360 Marketing and What Can It Do for You?

360 marketing is a unique marketing strategy that combines many marketing strategies to produce the best possible outcome for your business. Full Story: Entrepreneur

The Annihilation Of Marketing Attribution (And What Comes Next)

As the web becomes more focused on privacy, marketing is entering a new era. Full Story: Forbes

Five B2B Marketing Tactics To Fuel SMB Growth Post-Pandemic

Whether you’re leading a bootstrapped tech startup or overseeing a significant organizational expansion in your B2B company, the right marketing strategy can make all the difference. Full Story: Forbes

Five Ways To Tell If Your Marketing Is Working (And What To Do If It’s Not)

Want to find out if your marketing is working? Full Story: Forbes

Retaining accessibility in the marketing world after lockdown

Over the past few months we’ve seen great strides in the media and marketing industries to ensure we can all work safely and effectively from home. Full Story: The Drum

How to Use Marketing to Outsell Your Competition Every Time

This often overlooked strategy is key. Full Story: Entrepreneur

3 Ways Ethical Marketing Drives Cost-Effective Move-Ins

A prospective senior living resident, or the prospect’s adult child, goes online to search for communities in the area – and what dominates their search results is a tailored list from a lead aggregator paid to display some communities and not others. Full Story: Senior Housing News

SOCIAL MEDIA

The pros (and the cons) of influencer marketing

As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. Full Story: SBC Americas

How Brands Need To Navigate eCommerce On Social Media

Social media is taking a piece of Amazon’s pie. Full Story: Payments Journal

How Apple’s iOS 14.5 update impacts Facebook marketing

Like it or not, advertising on Facebook has become essential. Full Story: AZ Big Media

This AI Helps Police Monitor Social Media. Does It Go Too Far?

Law enforcement officials say the tool can help them combat misinformation. Civil liberties advocates say it can be used for mass surveillance. Full Story: WIRED

SEARCH ENGINE

How To Combine UX, Social Media and SEO in Digital Marketing?

Digital marketing involves multiple factors to achieve optimal results.User experience (UX) and social media are two aspects that are hard to ignore. Full Story: Deccan Herald

How to use SEO to boost content marketing efforts

“Content is the soul, and SEO is the body. Both cannot function separately.” Full Story: YourStory

CommerceCo Recap: A Process for SEO Link-building

Link building could be the most daunting search engine optimization task. Full Story: Practical Ecommerce

Google Explains Why A Site May Rank For Unusual Keywords

Google explains why irrelevant keywords might show up in a website’s Search Console report. Full Story: Search Engine Journal

MOBILE MARKETING

7 Benefits of Mobile Marketing for Your Business

The use of mobile devices for connecting to the internet has exceeded that of desktops, with no signs of the growth slowing. Full Story: Tech Guide

Why Does an Online Store Not Need a Native Mobile App?

With the advancement in technology, the internet, and web-based applications, the number of smartphone users has increased manifold. Full Story: Business 2 Community

Drag-And-Drop Mobile App Builder – No Coding IOS/Android Update

The newly updated builder platform adds a host of easily navigable features, providing a range of design templates as well as the ability to fully customize the look and functionality of an app. Full Story: MarTech Cube

Mobile technology tools enhance work in the field

Streamlining movement, whether in the plant or in the field, offers various operational and business advantages. Full Story: Plant Services

DIGITAL SIGNAGE/ SCREEN MEDIA

DOOH’s prospects looking good

New research from Alfi reveals 95 per cent of advertising executives expect digital out of home (DOOH) advertising to grow over the next two years, with 51 per cent anticipating major expansion. Full Story: Marketing.ie

DOOH to be worth more than $50 billion by 2026

The research saw input from senior ad execs across the US, UK, France, Germany and Asia. Full Story: Campaign Asia

EMAIL MARKETING

3 Essential Email Marketing Metrics You Should Track & How to Improve Them

Are you looking for ways to measure the success of your email marketing strategy? Full Story: Social Media Today

How to Modify Business and Growth Productivity With CRM

Customer Relationship Management is a three-word term, but the essence lies in the mid-word Relationship. Full Story: Business 2 Community

E-COMMERCE

Will conversational commerce be the next big thing in online shopping?

Messaging is an intimate medium for sharing private views and sentiments. Full Story: The Economist

3 ways to level up CX for the new era of retail

Customer experience is king, especially when it comes to retail. Full Story: Retail Customer Experience

PUBLIC RELATIONS

Quick and easy public relations strategies businesses overlook

An effective public relations (PR) strategy delivers many benefits including building credibility, increasing brand awareness, and differentiating a company from competitors. Full Story: Dynamic Business

MARKET RESEARCH

AI-powered, crowdsourced market research platform Promos raises $1 million

Madrid’s startup combining machine learning and crowdsourced market research data Promos has closed a $1 million financing round. Full Story: Tech.eu

WEB DEVELOPMENT

5 Reasons Why Website Maintenance is Important

Many people think that website maintenance is not necessary. Full Story: BBN Times

Why the Pandemic Proved the Importance of Having a Great Website

The COVID-19 pandemic has been a trying time in so many ways. However, even with so much change to contend with, people could still access the internet as usual. This created a clear advantage for business owners with a website or invested in a web designer to create one, versus those without one. Full Story: Tech Times

MARKETING AUTOMATION

Cheat sheet: Five marketing, automation, and growth tools worth using

There are thousands of Software-as-a-Service (SaaS) marketing options on the market, making it hard to decide which your business should choose. Full Story: SmartCompany

Email & Workflow Hacks for Advanced HubSpot Users

As a marketer, you often find yourself struggling with prioritizing your constantly growing task list. Full Story: Business 2 Community

ANALYTICS & BUSINESS INTELLIGENCE

Applying robust data analytics to improve ecommerce

Data analytics presents a means to gain a competitive advantage in retail, drawing on data collected from ecommerce ,and then analyzing the data through bespoke or commercial analytical platforms. Full Story: Digital Journal

Manage startups with these three software systems

Many succumbed to their entrepreneurial spirit in an era when more professionals were choosing to explore another career path rather than jumping straight into the corporate world. Full Story: Illinois News Today

BRANDING AND DESIGN

The biggest branding mistake too many companies make

When you think about brands with “purpose,” which come to mind? Full Story: Fast Company

Thinking About a Rebrand? Here Are A Few Things to Consider

Post-pandemic branding considerations. In the early stages of the pandemic, social media was awash with temporary marketing changes in famous trademarks … Full Story: The Fashion Law

VOICE STRATEGIES

Bixby just got a big update with improvements you’ll want to check out

Bixby is still alive and well even though most people would just search for instructions on how to disable Bixby when they set up their new Galaxy phone. Samsung hasn’t given up on it yet and continues to make improvements. Full Story: SamMobile

XDA Basics: How do I use Windows 11? A guide to the new OS

Microsoft is preparing to release Windows 11 later this year, and Windows Insiders can already try it today. Full Story: XDA Developers

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