Applying robust data analytics to improve ecommerce

Data analytics presents a means to gain a competitive advantage in retail, drawing on data collected from ecommerce ,and then analyzing the data through bespoke or commercial analytical platforms. Full Story: Digital Journal

Manage startups with these three software systems

Many succumbed to their entrepreneurial spirit in an era when more professionals were choosing to explore another career path rather than jumping straight into the corporate world. Full Story: Illinois News Today

The growth mandate: How marketers are facing up to the pressures of marketing-led growth

Today’s digital-first customer wants personalised offers from companies who understand their needs. Full Story: Mumbrella

6 reasons why it’s important for marketing to understand finance

While we are not saying that you should rush to give a virtual hug to your nearest finance person, it is important to understand finance. Full Story: B2B Marketing

Five Trends Shaping Governance, Risk And Compliance

As a result of the pandemic, businesses have been forced to rethink their operational resilience — especially when you consider 2020 was a record year for data breaches, despite seeing an increase in cybersecurity spending, according to a report by Canalys. Full Story: Forbes

Data-driven marketing: the rise of the customer data platform

Everything seems to justify the current explosion of the Customer Data Platform (CDP) market. Full Story: The Drum

5 Innovative Ways to Integrate MDM Capabilities with Business Processes

Master data management (MDM) refers to the discipline of harmonizing information tech and business or organizational needs by ensuring the uniformity, accuracy, stewardship, semantic consistency, and accountability of an enterprise’s shared master data assets. Full Story: Business 2 Community

10 Steps to Create and Sustain Data-Driven Culture

10 mandatory steps to help in creating and sustaining data-driven culture at its core. Full Story: Analytics Insight

Business Intelligence: How far and deep can it go to change the way organisations work?

A wily banker in the mid-1800s made it a point to gain knowledge of political instabilities in Europe and thereby predicted the market. Full Story: Business Insider

Leveraging Unprompted Voice-of-the-Customer Insights for a Connected Enterprise

Today’s customers want one consistent journey, but in order to provide this, the entire enterprise needs to operate in lockstep. Full Story: CustomerThink