By Integrated Marketing Platform | October 18, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 new social media features you need to know this week
TikTok, YouTube and Twitter announced new features last week that promise to improve photo and video editing, content tagging, and audio spaces. Full Story: PR Daily
Pinterest Provides New Insights for Marketers, Updated Conversions API
Pinterest has announced an update to its Pinterest Trends tool, which will help provide marketers with more insight into the latest shifts and opportunities. Full Story: Social Media Today
Five Creative Ways To Use Social Media And PR For Branding
When it comes to branding your business, utilizing a healthy mix of public relations and social media to boost your strategic marketing plan is key. Full Story: Forbes
Why Effective Content Marketing Will Transform Your Social Media
Does your brand make the most of its social media content? Full Story: Entrepreneur
SOCIAL MEDIA
4 new social media features you need to know this week
TikTok, YouTube and Twitter announced new features last week that promise to improve photo and video editing, content tagging, and audio spaces. Full Story: PR Daily
Pinterest Provides New Insights for Marketers, Updated Conversions API
Pinterest has announced an update to its Pinterest Trends tool, which will help provide marketers with more insight into the latest shifts and opportunities. Full Story: Social Media Today
Five Creative Ways To Use Social Media And PR For Branding
When it comes to branding your business, utilizing a healthy mix of public relations and social media to boost your strategic marketing plan is key. Full Story: Forbes
Why Effective Content Marketing Will Transform Your Social Media
Does your brand make the most of its social media content? Full Story: Entrepreneur
SEARCH ENGINE
Google on Alt Text SEO & Accessibility
Alt text also helps those using screen readers understand the purpose of the image or become aware of text that is in the image. Full Story: Search Engine Journal
A Technical SEO Guide To Redirects
Read on for a comprehensive overview of redirects and the proper application for search optimization. Full Story: Search Engine Journal
4 advanced ways you’re not measuring SEO effectiveness – yet
Measure SEO impact beyond basic traffic and keyword ranking. Learn how your efforts are driving actual business outcomes with these metrics. Full Story: Search Engine Land
Are you looking for ways to speed up your website and improve your SEO? Want to learn how to optimize your website images to get on the right side of Google? Full Story: Social Media Today
MOBILE MARKETING
At Home Launches Mobile App and Expands Same Day Delivery
At Home, The Home Décor Superstore, officially announced today the At Home Mobile App and the expansion of its same delivery service to all store locations. Full Story: BusinessMirror
Why Do Developers Sell Mobile Apps And Liquidate Digital Assets? Reasons And Early Signs.
The global mobile app exits of developers are also rising. Full Story: Forbes
16 Business Types And Functions That Need A Mobile App To Be Competitive
“Click here to download our mobile app”—or similar phrasing—is a suggestion consumers see more and more often these days on company websites and in marketing emails. Full Story: Forbes
12 of the Best Mobile Marketing Platforms and Solutions
One of the pillars of any successful marketing strategy is meeting the customer where they’re at. Full Story: Solutions Review
DIGITAL SIGNAGE/ SCREEN MEDIA
People over shiny things: successful DOOH must be intentional, customer-focused
Advertising and DOOH are evolving almost as fast as technology itself, and it can be hard for businesses and marketers to keep up. Full Story: Digital Signage Today
It’s Time to (Re)Consider Digital Signage
Invest in digital signage to overcome pandemic-era challenges. Full Story: XaaS Journal
EMAIL MARKETING
Three Ways to Make Good Your Wrongful Email Marketing Send!
It’s happened before and it might happen again; your marketing ops team scheduled an email for the wrong time or date or with the wrong CTA/link and now you’re wondering what to do to fix the issue. Full Story: MarTech Series
The four common mistakes holding back your email success
It’s time to move past ineffective practices that keep your email program from achieving your goals. Full Story: ClickZ
E-COMMERCE
4 Ways to Harness the Latest Trends in E-Commerce
To move the needle in online shopping, you’ll need to know what trends impact consumers’ behaviors and the ways you can leverage them. Full Story: Inc. Magazine
Practical ways to boost your e-commerce conversion rates
It is no secret that e-commerce stores enjoyed a boom period during the pandemic. While most physical shops were forced to close during the lockdown, online stores saw a significant increase in sales. Full Story: Retail Technology Innovation Hub
PUBLIC RELATIONS
How To Select A Legal PR Firm: 4 Important Considerations
When a law firm lands a big client, the lawyers assigned to the case focus their energy on researching strategies to defend their client. Full Story: Forbes
Study: Only 3% of PR pitches get a response
Want to have your PR pitches read? The key is to make it shorter and more succinct. Full Story: Marketing Interactive
MARKET RESEARCH
Market research focus groups get new lease on life
Big troves of customer data still don’t trump small focus groups. Quantitiative and qualitative approaches need to work together. Full Story: MarTech
WEB DEVELOPMENT
How to expand your digital business using web development services
As the world heads in the online direction, businesses must follow suit to stay competitive. However, building and maintaining a strong digital presence can be complex and costly. This is where web development services shine. Full Story: AppleMagazine.com
How To Host Your Own Website (2022 Guide)
As advanced as it may initially sound, anyone can host their own site. Doing so will not only save you money, but it will also give you more control. Full Story: Forbes
MARKETING AUTOMATION
82% of Marketers Say AI-Generated Content Is as Good as Human-Generated One
As more businesses come online and marketing efforts increase, there is more demand for content. Full Story: Spiceworks
4 Ways SaaS Companies Can Optimize Their Customer Experience Using Automation
The demands of leadership have never been more challenging; during these uncertain economic times, leaders are asked to do more with less. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
14 Powerful Business Use Cases That Combine Business Intelligence With Machine Learning
In one of his many chronicled adventures, famed fictional detective Sherlock Holmes exclaims, “Data! Data! Data! I can’t make bricks without clay.” Full Story: Forbes
How to Get Attribution in Analytics Right
Analytics solutions and digital ad providers are looking for ways to help marketers get a better sense of customer engagement. Full Story: CMSWire
BRANDING AND DESIGN
Branding your Business through SEO
Branding, as one of the most important marketing tools, refers to the art of making a business brand reputable, popular and well-known for the targeted market audiences. Full Story: Digital Journal
How To Apply The Psychology of Costumes To Branding
Does wearing a Halloween mask make you feel free? If so, you are not alone. This phenomenon is common enough that the Germans have a name for it: maskenfreiheit. Full Story: Forbes
VOICE STRATEGIES
How Voice Technology Is Reshaping the Retail Experience For Consumers And Merchants
Voice payments could be the revolution that boosts customer experience, satisfaction and revenue, all at the same time. Full Story: Entrepreneur