Regulating Sponsored Influencer Marketing
Influencer advertising can bring large profits, but experts say it may also pose unique dangers to consumers. Full Story: The Regulatory Review
Video Marketing Statistics: Top Trends for 2022 and Beyond
Look around. Do you see people immersed in their phones? Well, they’re probably chatting, browsing the web or scrolling on social media. Full Story: Entrepreneur
Content Marketing Quick-Start Guide: 3 Things Your B2B Startup Should Publish First
Without the time or resources to burn on trial-and-error, these will help get your content program profitable in months, not years. Full Story: Entrepreneur
Five Tips For Building A Startup Marketing Team
A startup usually begins by developing a product or service and trying to sell it to potential customers one-on-one. Full Story: Forbes
Navigating The Digital-First Pipeline: Three Tactics For Every Sales And Marketing Team
The modern buyer’s journey has completely transformed from what it was 10 years ago. Full Story: Forbes
The Best Ways To Avoid 5 Common Marketing Mistakes
You came up with a new product and decided to launch it on the market right away. At the same time, you have no idea of the market needs and your target market. If the market is declining, your project has a chance to go down at the start. Full Story: ReadWrite
14 Go-To Tactics That Help Boost Open Rates For Marketing Emails
Email marketing is still a potent method of outreach in 2022. Full Story: Forbes
How To Boost Marketing Performance With Content Pillars
This is content with purpose and content that supports your business development growth, your lead generation efforts and your brand and visibility goals. Full Story: National Law Review
5 marketing strategies not to be ignored in 2022
Put people back at the heart of the company’s mission, build a data infrastructure that is both robust and flexible, and design meaningful customer experiences by adopting the technologies that can best create valuable relationships. Full Story: Doxee
The Surprising Influence Marketing Has On Supply Chain Challenges
Unless you have been avoiding the news for the past couple of years, you already know the supply chain for manufacturers is a mess. Full Story: Forbes
The Impact Of Influencer And Word-Of-Mouth Marketing
With the incredible growth of social media, influencer marketing is no longer an optional marketing tactic, but rather a necessary marketing strategy. Full Story: Forbes
Eight Signs Your Marketing Is Coming Off as Inauthentic to Customers
If customers don’t think you’re genuine, they’ll take their business elsewhere. Full Story: Rolling Stone
The Future Of Marketing: More Creative, Customer-Centric
Major moves by tech companies are driving the next wave of marketing trends. Full Story: Forbes
Look, Touch, Feel: Experiential Marketing
Most of us have walked into a Costco and seen the product ambassador at the end of the aisle asking you to try the free samples they hand out. Full Story: Forbes
Millenials were born between 1981 and 1996 and are now aged 26 to 41 – they are a close second to the baby boomers – with approximately 72 million Millenials here in America. Full Story: Forbes
5 omnichannel trends to integrate into your marketing strategy in 2022
Omnichannel’s steady march to ubiquity has continued over the past decade. It seems like literally every brand is now omnichannel. Full Story: TheNextWeb
3 Ways To Scale Your Marketing Channels
Marketing is an art. Sure, there are scientific elements to modern marketing. Full Story: Forbes
Cookieless Marketing: How to Adapt Your Marketing Mix
For years, marketers have relied on cookies, or little data files that contain personal identifiers, for user targeting and marketing measurement. Full Story: G2 Learning Hub
Don’t cut your marketing spend just yet
Trimming expenditure is going to be a reality for many founders, and as we know, companies reducing spending in times of crisis often begin with marketing. Full Story: CTech
Data is the strongest currency in marketing and there may be too much of it
Data and information obtained through its analysis have been used in marketing decision-making for years. Full Story: VentureBeat
Here’s why outsourcing will continue to be a key element in business strategy
Technologies are changing and advancing rapidly. Companies need to outsource their manpower based on specific project requirements rather than trying to fit people from one project to another. Full Story: Gulf Business
What Is The Future Of Digital Marketing?
The pandemic and subsequent lockdowns have had numerous effects on our lives, one of which is the way virtual spaces have been given a new license to be seen as a marketing channel. Full Story: Forbes
Fake Accounts and Bots: Is Marketing on Twitter Worth It?
With a user base comprised by seemingly endless fake accounts, should businesses still pursue this platform? Full Story: Entrepreneur
How to Build a High-Performance Marketing Team
Tired of waiting months for campaigns to ship? Want to finally find the end of the department to do list for once? Full Story: MarTech Series
The Relationship Between Funding and Marketing
How you fund your business will determine everything from speed of growth, to accrued debt, to the percentage of ownership you retain. Full Story: Entrepreneur
Should Your Marketing Content Be Comprehensive Or Narrow?
There are many viable ways to build a content marketing strategy. You can focus on written content or more on videos and podcasts. Full Story: Forbes
Digital and Traditional Marketing: How They Work Together
For dental practices with limited marketing budgets, deciding on which type of marketing to rely on can be tough. Full Story: Dentistry Today
Being aware of the latest digital marketing trends is fundamental to the success of your business’s marketing strategy. Full Story: Startups.co.uk
How to Hire a Twitch Influencer for Your Brand’s Marketing Campaign
If you’re looking to grow and expand your marketing reach, you’re likely thinking about how to utilize several social media platforms and partner with their top creators. Full Story: Backstage
Full Disclosure: Payrate Disparities And The Future Of Influencer Marketing
If you’ve worked with social media influencers before, you know how nuanced their pricing can be. Full Story: Forbes
TikTok Marketing: How to Get Started + Create Engaging Ads
The wildly popular social media platform TikTok sees more than a billion monthly users worldwide, with the average user opening the app eight times a day. Full Story: Backstage
Let’s Settle This: Should You Gate Marketing Content?
Gating content tends to split marketers – those who do, those who try not to and those who don’t see any other option. Full Story: Demand Gen Report
13 Content Marketing ‘Don’ts’ To Avoid At All Costs
Success in content marketing requires a deep knowledge of existing and prospective customers and successful, tailored campaigns to reach them all. Full Story: Forbes
Growth Marketing and the Best Tactics to Generate Leads
Generating customer leads is often a top priority for business owners. However, many find it challenging to adopt the right strategy to generate those leads — especially quality ones. Full Story: ReadWrite
5 Common Marketing Mistakes You Need to Look Out For
As marketing evolves, so should your strategy. Here are five common pitfalls that marketing teams fall victim to. Full Story: Entrepreneur
How AI Ads Are Disrupting Marketing
AI marketing is a new way to reach customers that is much more personalized, targeted and engaging than traditional methods. Full Story: Entrepreneur
How to Quickly & Efficiently Scale Your Marketing Agency
When it comes to agencies, growth is the name of the game. You either grow or you die trying. And, unfortunately, it seems like a large chunk of digital marketing and creative agencies have done the latter over the past 24 months. Full Story: ReadWrite
The complete guide to marketing your startup
The hard truth is that 90% of startups fail, with many failing within the first year. This clearly shows that mastering your brand and learning how to understand and communicate with your audience is vital for success. Full Story: TechDay
4 strategies to help marketing teams improve workflow and collaboration
There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Full Story: MarTech
