How to Integrate Data-Driven Content Marketing Into Your Content Strategy
The meteoric rise in the impact of content in the role of business has led to businesses maximizing content marketing in different dimensions. Full Story: Entrepreneur
Influencer marketing: The Ultimate Guide
Today’s consumers are digitally confident, purpose-driven, informed and focus on interacting with brands that align with their values. Full Story: Deccan Herald
Video Marketing For Small Businesses: A Brief Guide
Most small business owners think that video marketing is only applicable and beneficial for corporations or big companies. Full Story: The Baltic Times
How to get started with video marketing
Video-enhanced real estate listings generate 403% more interest than those without, and while video marketing is extremely powerful for agents, it remains highly underutilized. Full Story: Chicago Agent Magazine
How to Integrate Data-Driven Content Marketing Into Your Content Strategy
Content marketing is bound to keep expanding as businesses continue to make the most of it to grow their brand. Full Story: Entrepreneur
How software development is improving marketing strategies
Marketing practices and knowledge are changing due to the latest technological innovations. Full Story: Analytics Insight
The next generation of marketing tools is here
If you have ever wondered how longtime agents get buyers and sellers to think of them, and only them, when it comes time to make a move in real estate, keep reading. Full Story: Chicago Agent Magazine
Accelerate Growth by Seeing Your Business Through Your Clients’ Eyes
Being a client of my company before becoming its CEO helped me take the business to new heights. Full Story: Entrepreneur
Small Business Marketing: How To Safely Try New Strategies
Discover tested marketing strategies that align with your small businesses to help you maximize marketing ROI. Full Story: Search Engine Journal
5 Tips to Launch a Content Marketing Program Faster (and With Fewer Resources)
Launching a content marketing program is easier than you think. Here’s why you shouldn’t wait. Full Story: Entrepreneur
15 Growth Marketing Trends Businesses Leaders Should Consider
Growth marketing trends in particular offer businesses the chance to test out new initiatives that might resonate with their current client base while also attracting new prospects. Full Story: Forbes
How To Build Your Content Marketing Strategy for the Future
The conversation around content creation and strategizing is trending, with many companies debating whether they need a content marketing strategy or whether it’s a waste of time, money, and resources. Full Story: The Drum
6 Ways to Encourage Word-of-Mouth Marketing
It’s free and effective. Here’s how to inspire satisfied customers to talk you up. Full Story: ASI Central
Who has more power in marketing: brands or influencers?
For decades, brands have held the power and had their say over the creative direction of their advertising. Full Story: The Drum
Is It Time for a Marketing Plan Makeover?
In last month’s column, we talked about how generational characteristics can inform your marketing messaging. Full Story: RISMedia
Getting started with the Agile Marketing Navigator: Building a Marketing Backlog
Here’s the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work. Full Story: MarTech
The Benefits of Automation for Digital Marketing
Here is a breakdown of how automation can make digital marketing businesses much more efficient and productive. Full Story: Entrepreneur
Adapt Your Digital Marketing Strategy to Post-Pandemic Consumer Behaviors
Advertisers could count on this behavior as the status quo—until the pandemic hit. Full Story: Harvard Business Review
The Top Marketing Trends for 2022: Cookieless Replaces Contactless
It’s fair to say that professionals of all stripes have been and continue to be massively impacted by a wide range of changes related to the COVID-19 pandemic, circumstances fraught with both opportunities and challenges. Full Story: Destination CRM
6 Financial Advisor Marketing Tips
Utilize these six steps to craft a successful strategy that aims to put a spotlight on your name and business. Full Story: Forbes
Inclusive Omnichannel Marketing Tips Every Company Should Know
While omnichannel marketing is not a new concept, it is getting increasingly important as technology advances and customers have become more tech-savvy. Full Story: Forbes
KPIs in marketing: what are they and how to measure them?
In business, in general, one must always start out with the end goal, the objective, in mind. Full Story: Doxee
How a Competitor Analysis Can Boost Your Marketing
Strategic, well-informed marketing can be key to boosting occupancy, building your audience’s trust in your business, and more. Full Story: I Advance Senior Care
Why 2022 is the year of ‘relationship marketing’
It turns out, greater personalisation yields return-on-investment (ROI) and long-term consumer excitement. Full Story: Marketing Tech News
What Sustainable Marketing Means for the Conscious Marketer
Despite its recent rise, sustainable marketing is an evolving concept and one that marketers should consider. Full Story: CMSWire
Advertising And Marketing Tips From My Three-Year-Old Kid
My three kids are all under the age of six, and they are digital natives. Like every parent, I’ve been fascinated to watch them grow up in this new digital world. Full Story: Forbes
How To Adjust Your B2B Marketing Strategy In An Economic Downturn
Let’s be honest, B2B marketing and sales have always been tricky. But now, a global pandemic, supply chain disruption and skyrocketing inflation have forced budget cuts and layoffs. Full Story: Forbes
Why we care about performance marketing
What you need to know about what performance marketing can and can’t do. Full Story: MarTech
Buying a Franchise? Make Sure the Marketing Process Is Worth It
Make sure the franchise you buy, and their marketing system, are worthy of your time and investment. Full Story: Entrepreneur
The Pain of Marketing Leaders: Why We’re Overwhelmed and What We Can Do About It
Few understand the challenges marketing leaders face. The pains of being a marketing leader can keep us from enjoying the rewards of our efforts and successes, and perhaps even keep us from our family and friends. Full Story: MarketingProfs
How To Create An Effective SMB Marketing Strategy
Do you have a small- to medium-sized business (SMB)? Full Story: Search Engine Journal
How To Leverage SMS Marketing The Right Way
Short message service, or SMS, is a less common term in many marketing strategies today. Given the sharp rise of digital marketing in recent years, this is to be expected. Full Story: Forbes
Why Marketing Belongs At The Data Table
The concept of data, in its most elemental form—words, images, numbers, sounds—has informed human existence since the beginning of humanity. Full Story: Forbes
21 ways to keep your marketing team productive
Looking for ways to improve your marketing team’s productivity? Here are some hacks and ways to build a culture that rewards productivity. Full Story: Search Engine Land
Five best content marketing trends for 2022
No matter what your goals are, there are exciting trends that can be leveraged to help shape your approach and redefine your strategy. Full Story: The Drum
Tips for Developing a Marketing System
Successful marketing lies in focusing on three main components and creating an efficient business system. Full Story: Entrepreneur
Don’t Apply a “One-Size-Fits-All” Approach to Your Marketing. Do This Instead.
No two individuals are the same. So why shotgun approach your marketing efforts with a “one-size-fits-all” marketing approach. Full Story: Entrepreneur
What is Lead Generation in Marketing?
Creating quality content and starting discussions are important components of lead generation efforts. Full Story: Deadline News
How Has Digital Marketing Affected Consumer Behavior?
Digital marketing has undoubtedly pushed marketers all around the world to change the way they approach marketing. Not only that, but the evolution of marketing tools has affected how consumers behave and make decisions. Full Story: Inventiva
Marketing and Sales Misalignment: A “Where” or a “What” Issue?
You’d be hard pressed to find a company in the world that hasn’t been directly or indirectly affected by the rapid transition to remote work over the past two years. Full Story: MarTech Series
