Is Your Marketing Telling A Lie?

In Japan, they eat fried chicken on Christmas. Why? According to some reports, it’s because they think that we do. Full Story: Forbes

The Key to Content Marketing Success Is Employee Engagement

Want your content to reach more people? Employee engagement may be key to your success. Full Story: JD Supra

TikTok Shares Marketing Tips and Advice in New Video Overview

This could help – TikTok has published a new video overview which looks at key brand and marketing tactics on the platform, and in particular, how brands can partner with creators to help maximize their messaging. Full Story: Social Media Today

A marketing window of opportunity

We operate in a cluttered media environment where advertisers and programmatic platforms have turned targeted advertising into a science. Full Story: BusinessLIVE

Influencer Marketing: Injecting Authenticity into the Entertainment Industry

So much of what becomes popular in the entertainment industry has always been driven by reviews and recommendations. Full Story: Talking Influence

Marketing Essentials For Every Entrepreneur

Marketing a business plays an instrumental role in drumming up interest, creating leads and making sales. Full Story: Swaay

Know The Marketing Plans That Can Make Your Startup Soar

In the subsequent paragraphs, we will discuss how start-ups can create an effective marketing strategy that can help them establish a long-term sustainable… Full Story: BW Disrupt

How To Make Money Online With Affiliate Marketing?

Gone are the days when people had only one job and one source of income. Today, to be even mildly successful, you need multiple sources of income. Full Story: The News Minute

How should influencer marketing be measured?

However, a wide range of approaches and methodologies are used to measure ROI and real-world interactions are particularly challenging to value. Full Story: RetailWire

Building A High-Performance Marketing Team Is More Critical Now Than Ever For B2B CMOs

Let’s face it. The uncertain economic conditions we are in will put a great deal of pressure on CMOs and their teams to deliver results under less-than-ideal situations. Full Story: Forbes

5 Things to Consider Before Hiring a Marketing Consultant

Thinking about hiring a strategist or consultant to help you reach your marketing goals? Full Story: Entrepreneur

Using “Behind the Scenes” in Your Marketing Strategy

Marketing as a photographer is more than just showcasing your portfolio. There are many places for you to market your brand like social media, emailers, print mailers, etc. Full Story: Architectural Photography Almanac

Capitalizing on the Chaos in the Advertising and Marketing Hiring Market

To some extent, marketing and advertising agencies have a leg up on other industries, as they are no stranger to staffing challenges. Full Story: MarTech Series

Protecting the Marketing Budget During Challenging Times

In economically challenging times, business leaders frequently single out the marketing budget as a target for cost cutting. Full Story: PerformanceIN

B2B Sales, Meet Marketing: Refresh Your Go-To-Market Alignment With 3 Key Actions

B2B and B2C businesses play in two very different worlds. Even when sales and marketing teams work in silos in a B2C environment, brand familiarity and… Full Story: Forbes

Influencer Marketing: a boom or bubble about to burst?

The Covid-19 pandemic fostered the explosion of influencer marketing, catapulting it into the mainstream. But is this boom a bubble about to burst? Full Story: Bizcommunity

Why Customer Advocacy Is Key To B2B Marketing

Customer advocacy—getting customers to be your champions and explaining how your product or service solves their key business problems—is critical for any B2B demand-generation strategy. Full Story: Forbes

If Event Marketing Is Now Digital Marketing, How Can Brands Nail Events In The Zoom Era?

Event marketing has changed substantially over the last two decades. Full Story: Forbes

Why Now Is The Time To Think About Adaptability In Your Marketing Approach

While marketing has long been a fast-paced industry, marketers have also learned to brace for sudden change. Full Story: Forbes

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

It’s about to get more expensive to connect with your target audience through the mailbox. Full Story: Adweek

Should I be insourcing or outsourcing my digital marketing?

There is a divide among corporates on whether companies should be insourcing or outsourcing their digital marketing. Full Story: Bizcommunity

B2B marketing’s need for speed

Tom Cruise isn’t the only one who feels the need for speed. For years, B2C marketers have understood the power of the speed of the lead. Full Story: Marketing Tech News

The Marketing Funnel and Affiliates – Not What You Think

Traditionally, affiliates have been the afterthought on the media plan; the catchment and fulfilment part of the demand created elsewhere, with comms granted to the lucky last toucher. Full Story: PerformanceIN

5 Ways Conversational Automation Can Increase Marketing Conversions

AI has empowered intelligent chat beyond answering simple queries. See how they can super power your customer journey. Full Story: MarTech Series

How to craft a successful marketing strategy

The initial step to start devising the marketing strategy is to understand the business goals. Full Story: The Economic Times

Closing the Gap Between Digital Marketing Spending and Performance

Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and services, and driving revenues. Full Story: Harvard Business Review

3 Reasons Product And Marketing Can Thrive Together Under The Same Leader

A company’s success hinges on cultivating a strong relationship between product and marketing. Full Story: Forbes

Your Marketing Mindset In The Face Of Economic Recession

When it comes to your marketing strategy, you may need to pivot and adapt, but eliminating it is only going to weaken (or eliminate) your… Full Story: Forbes

Business Tips from SCORE: Understanding branding vs. marketing is key to business success

As a marketer, you have been exposed to a variety of different terms that define what is done in building both business and nonprofit awareness. Full Story: Cape Cod Times

4 Ways To Overcome Changes In The Content Strategy Landscape

As a marketer, you have to prepare for the internet to look different tomorrow than it does today. This can make it challenging to plan and execute a content marketing strategy. Full Story: Forbes

Amplify Your Facebook Group With These 7 Marketing Ideas

Create a Facebook group that helps grow your business by using these seven simple tactics. Full Story: Search Engine Journal

3 Questions to Answer Before Investing More Into Your Marketing Budget

Before you increase your marketing spend using the same old tactics and channels, dive a little deeper to make the most of your investment. Full Story: Entrepreneur

Why Doing Your Own Digital Marketing is Actually Costing You Money, Not Saving It

We all want to get the highest ROI on our marketing efforts. And most of us have considered doing it on our own to save money. Full Story: Entrepreneur

Why You Should Consider Gating Your B2B Marketing Content

You would think that, by now, there would be an answer to the question “gated or ungated?” but this question comes up at every organization I’ve ever worked with at least twice a year. Full Story: Forbes

Follow This Marketing Hack to Fuel Your Brand

Using speed and modification will help elevate your brand’s marketing campaign above the competition. Full Story: Entrepreneur

SEO and Content Marketing is the Perfect Marriage for Your Business. Here’s Why.

SEO and content marketing need to work together to attract more users to your website and generate quality sales conversions. Full Story: Entrepreneur

How to Use Buyer Reviews in B2B Marketing

Nowadays, we tend to look for and read reviews about almost anything, from restaurants to clothes to books. We”ve all used reviews to inform our buying decisions in some way. Full Story: MarketingProfs

13 Effective Nonprofit Marketing Techniques To Try In 2022 And Beyond

Nonprofits have the ability to make a real difference in local communities and raise awareness for worthy causes. Full Story: Forbes

8 B2B Content Marketing Practices that Work

Content marketing takes an essential role for both B2C and B2B businesses. Full Story: ReadWrite

Five reasons why content marketing is a thing

The proof is in the content — so make sure your content strategy is flop free. Full Story: Media Update