Offline Marketing v/s Online Marketing in Today’s Biz Scenario
A smartphone has become the go-to super-channel for all the brands in each category to reach existing consumers or to generate leads for quicker ROI. Full Story: Indian Retailer
10 best influencer marketing tools you need in 2022
A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. Full Story: Sprout Social
A Streamlined Approach To Choosing The Right Digital Marketing Agency
It’s not an easy job to find out the best digital marketing agency for your business. Full Story: GISuser.com
Common Mistakes When Marketing With IP Addresses
Navigating ISPs, VPNs, myriad free Wi-Fi hotspots, mobile devices and carriers and remote work challenges can be daunting for even an experienced marketer. Full Story: Forbes
Digital marketing program rebooted, to help smaller businesses hone media skills
Businesses digitize materials creating a stronger online presence and revenue assisted by Alacrity. Full Story: Nelson Star
How to think customer first as you recession-proof your marketing strategy
In early July, news emerged of a UK government campaign in the works, targeting decision makers in business and urging them to introduce price-slashing measures. Full Story: The Drum
Transform your enterprise marketing with a startup mindset
When your business begins meeting and exceeding its goals, take that as an opportunity to lean in and continue innovating instead of hunkering down and risking stagnation. Full Story: Fast Company
Three digital marketing tools that use machine learning
One big challenge most companies face when selecting the right software is determining the right tool depending on their existing workflow. Full Story: KnowTechie
How A Direct Mail Campaign Can Fuel Your Digital Marketing Strategy
In this age of technology we live in, there’s no shortage of ways to get your message out digitally. Full Story: Forbes
Post-Purchase Marketing Strategy: 8 Tips on How to Stay in Touch With Customers And Boost CX
You’ve successfully marketed and sold your products or services to a new customer, providing them with a great customer journey. Full Story: RIS News
7 Reasons Marketing Return On Investment is a Challenge
For decision making as well as credibility, you need to know your direct and indirect marketing costs. Full Story: Inc. Magazine
The worrying cost of sales and marketing misalignment (and how tech can help)
Having had to rethink operational strategy and seek support from digital products and services to stay afloat during the past two years, companies are facing another scenario – the cost of the misalignment between sales and marketing teams. Full Story: TechNative
Growth Marketing: The new-age strategy to grow your business
With the evolution of technologies, businesses nowadays have to keep up with technological advancements in digital marketing in order to stay in the limelight. Full Story: Adgully.com
Ask “Why” 5 Times in 5 Minutes to Improve Success of Marketing
Even the brightest and most intelligent of my clients (marketing and communications leaders in financial and professional services) can be guilty of pursuing an idea that hasn’t been fully thought through. Full Story: MarTech Series
How to hit the marketing gas in the current economy
Inflation is on the rise, spending is dropping and economists warn we’re entering a time of economic uncertainty. The inevitable response? Brands begin revisiting their Q3-Q4 plans, reviewing their budgets and cutting back where they can. Full Story: Ad Age
What is Good Content and Why Does it Matter for Your Marketing?
More than ever, consistent, high-quality content matters to your franchise marketing strategy. Full Story: Entrepreneur
How to Take Advantage of New Marketing Communication in Business Today
Finding the best way to communicate with your customer is important for taking advantage of modern marketing opportunities. Here are four tips on where to begin. Full Story: Entrepreneur
Content Marketing in a World of Creators
An audience of content-consuming subscribers can grow an ecommerce business. But in a world of content creators, engaging that audience is increasingly competitive. Full Story: Practical Ecommerce
Powerful Affiliate Marketing Techniques to Gain Market Reputation
Do you know that digital publishers across the globe earn through affiliate marketing techniques? Full Story: AiThority.com
3 Top Concerns Surrounding your B2B Video Marketing Strategy
A robust video marketing strategy can enable better marketing output and drive faster ROI. Full Story: MarTech Series
15 Types Of Language To Avoid Using In Marketing Materials During A Crisis
Whether it’s a small “fire” to put out or a full-blown PR nightmare, companies rely on their communications teams to help shape the internal and external messaging during a crisis. Full Story: Forbes
How Marketing Data Can Help Small Businesses Retain Customers
As 65% of a company’s business comes from past customers, it is a no-brainer that brands — especially smaller ones — need to focus on retaining their customers. Full Story: The Wise Marketer
What is Humanized Marketing and How Does It Affect Your Business?
One way businesses can stand out from the competition is by shifting their marketing mindset from personalized marketing to humanized marketing. Full Story: Entrepreneur
Importance of copywriting to business and its content marketing
The central aspect of marketing is understanding that every product targets a specific audience; copywriting serves this purpose. Full Story: Asiana Times
Why marketing needs to dig deeper
I like space. Not personal space – I’ve had enough of that recently thanks to COVID – but deep space, I love. Full Story: InDaily
3 Questions to End Strategic Drift in Marketing
This is when we, as marketers, are doubly challenged to address sales bottlenecks and bolster what’s working as quickly and cost-effectively as possible. Full Story: Skyword
Top 5 Marketing Strategies To Level Up Your Beauty Business
Staying on top of marketing can be challenging in the ever-evolving beauty industry. Fortunately, certain strategies can be followed that primes a beauty brand for success. Full Story: Entrepreneur
How to do digital marketing in the age of privacy?
Data is a crucial component of digital marketing. Full Story: The Economic Times
Why Marketing Is Key To Building A Great Culture
Businesses are facing unprecedented headwinds: trends like the Great Resignation, the Great Reshuffle, rising costs and the potential looming recession. Full Story: Forbes
Why marketing is essential in a recession
History has time and time again shown that recessions can offer incredible opportunities for business growth for brands that sustain their marketing activities and budgets. Full Story: ICAEW.com
How to do digital marketing in the age of privacy?
Data is a crucial component of digital marketing. However, as privacy rules become more stringent, the necessity to adapt to new methods of data collection and management becomes more essential. Full Story: The Economic Times
Why Marketing Is Key To Building A Great Culture
Businesses are facing unprecedented headwinds: trends like the Great Resignation, the Great Reshuffle, rising costs and the potential looming recession. Full Story: Forbes
86% Of B2B Brands Find Success With Influencer Marketing
A new report finds 86% of B2B brands are successful with influencer marketing. Learn more about what’s working for them. Full Story: Search Engine Journal
25 Twitter Marketing Tips That Actually Work
How can you make your brand’s Twitter presence more impactful? Full Story: MarketingProfs
The Biggest Challenge in Marketing is Still Your Website
Twenty-plus years after the dot-com explosion, you’d think most brands would have their website strategy figured out. Full Story: MarTech Series
2022 Digital Marketing Trends: What to Expect in the Coming Years
Just like fashion, digital marketing trends come and go. Just when you think you have a handle on the latest techniques, a new crop of strategies comes along to shake things up. Full Story: MyChesCo
Why Marketing Should Always Be Part of Your Restaurant’s Budget
Get the ball rolling by picking the best platforms for your restaurant and launching your marketing program. Full Story: QSR magazine
The Future of AI and Content Marketing
Artificial Intelligence has helped automate several marketing processes. But could it take over content marketing as well? Full Story: MarTech Series
