13 Local Marketing Strategies That Work In 2022
Want your brand or offering to be found by local audiences? Here are 13 great tips for local marketing strategies and tactics that work. Full Story: Search Engine Journal
15 Ways To Break Down Silos Between Sales And Marketing
Sales teams depend on their marketing peers to handle branding to gain exposure for the business and generate leads. Full Story: Forbes
The ‘Goldfish’ Marketing Problem: Creating Content That Stands Out In Seconds
People used to think that goldfish could only retain memories for around 10 seconds. By the time they swam around their bowl, the sight that greeted them would be like a whole new world. Full Story: Forbes
Why do companies invest in employer brand marketing?
If you assume marketing helps your sales efforts and you say hiring is one of your biggest needs, why don’t you take employer brand marketing as seriously as your sales marketing? Full Story: Technical.ly
16 Ways Customer Service And Marketing Go Hand In Hand
Customer service and marketing go together in many ways that help communications professionals. Full Story: Forbes
6 Questions to Create Your First Marketing Strategy
You’ve got something great to share with the world, but how do you get customers to pay for it? Start here. Full Story: Entrepreneur
How to Improve Productivity in Your Marketing Strategy
Productivity isn’t just about completing basic clerical tasks quickly. These concepts can also help you get more done in your marketing efforts. Full Story: Small Business Trends
How to Unleash Your Creativity and Transform Your Marketing Strategy
Use these three key tips to leverage the latest digital strategies and tools to showcase your business’s unique story to customers. Full Story: Entrepreneur
6 Questions to Create Your First Marketing Strategy
You’ve got something great to share with the world, but how do you get customers to pay for it? Start here. Full Story: Entrepreneur
5 sales and marketing books you won’t want to put down this fall
Start the fall season with these helpful new business books that offer some excellent tips for excelling in your career. Full Story: CBT Automotive Network
How to get the most effective results from including ABM in your marketing mix
B2B marketing is rapidly changing thanks to the prolonged impact of the pandemic, and the acceleration of the digital transformation the world over. Full Story: Marketing Interactive
B2B Marketing Trends: The Top Seven Focus Areas
The world we operate in today is far more complex than it has ever been for B2B marketing professionals. Full Story: Forbes
Influencer marketing: how brands can partner with creators to succeed in audio advertising
As the old Apple tagline goes, ‘there’s an app for that’. Full Story: The Drum
How To Adapt Your Marketing To Attract Consumers In Troubled Economic Times
If the predicted upcoming recession becomes our reality, then yes, it will be unlike previous ones—because all recessions are. Fully Story: Forbes
Do aspiring marketers misunderstand marketing?
The question of whether the marketing profession is attracting the talent it needs to thrive in 2022 and beyond is a topic up for debate. Full Story: Marketing Week
Right ecosystem needed for marketing revolution
Having the right marketing ecosystem is needed to reach top marketing results, and the Covid-19 pandemic has led to a revolution that allowed marketers to do that. Full Story: Bizcommunity
Blockchain Will Change Your Marketing Strategy. Here’s How.
Blockchain technology has the potential to trigger a new era of digital marketing accountability that will revolutionize the industry. Full Story: Entrepreneur
Marketing Efficiency In A Recession
To begin, I’m not going to tell you how to market your business in this article. Let’s be clear: Full Story: Forbes
How To Appeal To Gen-Z Without Obviously ‘Marketing To Gen-Z’
Members of Generation-Z make up a significant portion of the buyers shopping and purchasing from today’s businesses in every industry. Full Story: Forbes
The Great Development Fallacy And Why Marketing Truly Matters
“Developers! Developers! Developers! Developers!” chanted now-former Microsoft CEO Steve Ballmer, at least 14 times during a Windows conference in 2006. Full Story: Forbes
Branding Vs Marketing and the Difference for Your Business
You’ve probably heard the phrases “branding” and “marketing” used interchangeably, but knowing the difference between the two can improve your business and increase sales. Full Story: Special Events
Google just elevated content marketing to unprecedented levels
Google just announced that it would be launching a new search algorithm update over the next few weeks, enabling people to find high-quality content. Full Story: Hospitality Net
5 Elements Of Digital Marketing That You Must Consider
Owning a successful business, especially in today’s world, can be quite a tricky task. And, in case you don’t get on with digital marketing, achieving your goal will be impossible for you. Full Story: Business-Review.eu
7 reasons why video rules content marketing
Video, increasingly, is standing proud above other marketing media. Let’s look at the seven reasons why. Full Story: The Drum
2022 Digital Marketing Trends: What to Expect in the Coming Years
Just like fashion, digital marketing trends come and go. Just when you think you have a handle on the latest techniques, a new crop of strategies comes along to shake things up. Full Story: MyChesCo
Why Marketing Should Always Be Part of Your Restaurant’s Budget
Get the ball rolling by picking the best platforms for your restaurant and launching your marketing program. Full Story: QSR magazine
The Future of AI and Content Marketing
Artificial Intelligence has helped automate several marketing processes. But could it take over content marketing as well? Full Story: MarTech Series
How to do digital marketing in the age of privacy?
Data is a crucial component of digital marketing. However, as privacy rules become more stringent, the necessity to adapt to new methods of data collection and management becomes more essential. Full Story: The Economic Times
Why Marketing Is Key To Building A Great Culture
Businesses are facing unprecedented headwinds: trends like the Great Resignation, the Great Reshuffle, rising costs and the potential looming recession. Full Story: Forbes
86% Of B2B Brands Find Success With Influencer Marketing
A new report finds 86% of B2B brands are successful with influencer marketing. Learn more about what’s working for them. Full Story: Search Engine Journal
25 Twitter Marketing Tips That Actually Work
How can you make your brand’s Twitter presence more impactful? Full Story: MarketingProfs
The Biggest Challenge in Marketing is Still Your Website
Twenty-plus years after the dot-com explosion, you’d think most brands would have their website strategy figured out. Full Story: MarTech Series
How to Integrate Data-Driven Content Marketing Into Your Content Strategy
The meteoric rise in the impact of content in the role of business has led to businesses maximizing content marketing in different dimensions. Full Story: Entrepreneur
Influencer marketing: The Ultimate Guide
Today’s consumers are digitally confident, purpose-driven, informed and focus on interacting with brands that align with their values. Full Story: Deccan Herald
How to get started with video marketing
Video-enhanced real estate listings generate 403% more interest than those without, and while video marketing is extremely powerful for agents, it remains highly underutilized. Full Story: Chicago Agent Magazine
Why You Should Be Marketing With Joy
We are all familiar with joy. And of course, we all love to experience it. Full Story: Forbes
As AI Takes On Marketing Tasks, How Can Marketers Prepare?
Artificial intelligence tools are becoming more sophisticated every day. I think anyone in marketing or a related field is at risk of seeing their career cut short. Full Story: Forbes
How (And Why) To Build A Product Marketing Strategy Around Your Customer Lifecycle
Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. Full Story: Inc. Magazine
5 top digital marketing trends
Here are five trends in digital marketing as told by researchers from MIT Sloan School of Management. Full Story: Becker’s Hospital Review
Marketing Start To Finish: How To Track The Entire Journey
You’ve just had your best month ever. You’re ecstatic that your business is booming. Full Story: Forbes
