How To Leverage Measured Digital Marketing In An Economic Downturn

Marketing efforts are often the first thing on the chopping block when budgets get tight, but that might not always be the best strategy. Full Story: Forbes

Six Marketing Careers That Are Likely To Be In High Demand In The Next Decade

Marketing is more in the spotlight than ever. Consumers are shopping online, direct-to-consumer sales have risen in popularity and privacy has become a key focus. At the center of all of this is marketing. Full Story: Forbes

‘Paid Social’ is not a marketing strategy

Digital advertising is getting harder. Full Story: SmartCompany

The Biggest Challenges To ‘Green Marketing’ & How To Do It Right

Now more than ever, consumers are seeking out products and brands that align with their social, political and personal values. Full Story: Forbes

Does Your Marketing Vision Demand A Speedboat Or A Tugboat — Or Both?

As marketers, we’re always grappling with external change — cultural, social, technological, you name it — which means that marketing itself is always something of a moving target. Full Story: Forbes

Why Age-Old Discounting Is The New Frontier In “Personalized” Marketing

If you’re a marketer, you are certainly familiar with the term “zero-party data.” Full Story: Forbes

How to Use Influencer Marketing to Reach and Convert Target Audiences

Influencer marketing is one of the most effective ways to get your brand in front of the right audience right now. Full Story: Talking Influence

How to optimize the marketing KPIs moving the needle in e-commerce

Access this e-book and learn how performance marketers drive results with these proven strategies. Full Story: MarTech

Are You Asking the Right Questions in B2B Marketing?

You want to deliver content that will make a difference to buyers … not send out more carefully groomed product content “selfies.” Full Story: CMSWire

B2B Full-Funnel Marketing, Part One: Biggest Challenges And How To Overcome Them

I’ve been in growth marketing a long time—nearly my entire working career. I kind of stumbled into it, actually. Full Story: Forbes

The top five free marketing tools

As a marketer, your main aim is to get the correct data to know if your marketing strategy is working or not. Google Analytics is a free tool that can… Full Story: Media Update

7 tips for transitioning from in-house marketing to agency life

New to agency life? These easy tips can help you make a smooth transition to your new role so you can hit the ground running. Full Story: Search Engine Land

How To Get Decision-Makers To Increase Your Company’s Marketing Budget

It’s ridiculous how many startups allocate a threadbare budget toward marketing. Full Story: Forbes

Why Being Specific Is the Key to Successful Marketing (and How to Do It)

The more specific your message is, the greater impact it will have on your intended audience. Here’s why. Full Story: Entrepreneur

5 Reasons Sustainability Is Beneficial For Business—Not Just The Environment

Reviewing the recently published Fortune 500 ranking of America’s biggest companies, it was impressive to see that almost all of them had corporate social responsibilities, or CSR, listed in their core objectives. Full Story: Forbes

How To Stay In Business Using Five Stages Of Small Business Growth

Want to build an online business with ten thousand a month in your pocket? It is a big dream and, I believe, a certainly doable one. Full Story: Forbes

Entrepreneurs must not overlook the value of marketing

Many entrepreneurs who have just started their businesses often overlook the importance of marketing their products or services and rely on word of mouth. Full Story: Bizcommunity

Permission Marketing: Best Practices in a New Age of Data

What is permission marketing, and how can it help you face marketing challenges in today’s privacy-focused world? Full Story: CMSWire

Top five trends in Performance Marketing

In today’s era, brands on online marketplaces are thriving to build a consumer-business connection. Full Story: Digital First Magazine

The Next Evolution Of Influencer Marketing Could Include A Seat At The (Cap) Table

Could the next phase of influencer equity be offering influencers actual equity in the brands they work with? Full Story: Forbes

7 steps to clarify the role of marketing in the boardroom

Marketing correlates with the sales efforts of the organisation, and its planning is short-term. Full Story: Bizcommunity

B2B marketing strategies: Everything you need to know about building an original podcast series

Podcasts are more popular than ever. With growing listener numbers, an increasing amount of businesses are taking to the medium. Full Story: VentureBeat

Don’t Cut Your Marketing Budget in an Unpredictable Economy

Slashing your marketing budget won’t help your business, it’ll slowly kill it. Full Story: Entrepreneur

The Missing Element of Your Marketing Strategy: Art Direction

Avoid volume-based marketing and ad strategies and instead focus on what emotions you want your customers to feel. Full Story: Inc. Magazine

7 Cringe Marketing Fails to Learn From

Don’t make the same mistakes as the brands behind these cringe-worthy marketing fails. Full Story: Business News Daily

Is It Time For A Breakout For B2B Marketing?

Choruses of businesses are resolute that it’s time for a breakout in B2B marketing. For example, LinkedIn is encouraging creators to rethink B2B marketing as sexy, professionally fulfilling and creative as B2C. Full Story: Forbes

The Dos And Don’ts Of Ringless Voicemail Marketing

Here are the dos and don’ts to keep in mind to maximize your company’s ringless voicemail marketing. Full Story: Analytics Insight

Retailers dedicate more dollars to digital marketing

In this year’s digital marketing survey, 73 online retailers weighed in on budgets, tactics and their successes from email to social media. Full Story: Digital Commerce 360

What the Future May Hold for Account-Based Marketing

What should marketers expect after the novelty of ABM and ABX wears off and the industry evolves again? Full Story: Entrepreneur

How You Can Generate More Revenue With Affiliate Marketing

If you’re building an e-commerce brand then you know first-hand how expensive it has become to acquire new customers. Full Story: Forbes

Sales and Marketing Pros, Now Is the Time to Go Big on What’s Working — And Lose What Isn’t

Prioritizing your marketing dollars on solid bets and sound investments in your top performers will help guide you through a downturn. Full Story: Built In

How to Find a Profitable Affiliate Marketing Niche

Selecting a niche with several potential income streams can help you spread your risk and ensure that your affiliate marketing business will… Full Story: Analytics Insight

Five Uncommon Marketing Strategies To Scale Your Startup

If you’re running a startup or small business, now might be one of the biggest opportunities in years to find new customers. Full Story: Forbes

Sales, Marketing, Or Viral: Which Is Right for Your Product?

One of the most complex decisions any business needs to make is understanding how much they need to pay to acquire new customers. Full Story: Inc. Magazine

Digital marketing strategies that will boost your e-commerce business

THE e-commerce business is booming. Experts also predict 95 percent of purchases will be made online come 2040. Full Story: BusinessMirror

Why Marketers Should Explore These 4 Emerging Technology Trends

Marketers should explore four emerging tech trends and how they impact customer data management and consumer privacy. Full Story: CMSWire

Portfolio Marketing Must Act As A Compass Through Shifting Seas In 2023

As businesses prepare for 2023, the forecast is unusually uncertain. Global conflict and supply-side inflation threaten recession, even as many sectors thrive and employment remains high. Full Story: Forrester

Stand Out From the Crowd This Labor Day With These 5 Unique Marketing Tips

Everyone’s fighting for the same customers’ attention. How do you make sure your business gets it? Full Story: Entrepreneur

Why we care about data-driven marketing

Data is foundational for today’s marketing. Here’s why, along with best practices for extracting the most value from it. Full Story: MarTech

Why Specificity Is the Key to Successful Marketing

The more specific your message is, the greater impact it will have on your intended audience. Here’s why. Full Story: Entrepreneur