15 Key Priorities To Keep In Mind When Revamping A Marketing Funnel

A company’s marketing funnel is the framework of buying stages—from attraction to conversion—it creates for its prospects to follow. Full Story: Forbes

How To Sharpen Your Marketing Strategies And Improve Business Outcomes With Predictive Modeling

Are you still using traditional marketing tactics to interact with customers? Full Story: Forbes

Twitter Shares New Tips and Insights to Assist in Holiday Marketing Plans

And there’s a range of dates and events to plan for, as outlined by Twitter, which has launched an updated holiday planning guide to help brands map out their tweet marketing strategy. Full Story: Social Media Today

Everything You Need to Know About the Marketing Funnel

Marketing is one of the most crucial aspects of being successful in business, especially for smaller businesses or start-ups. Full Story: Ball State Daily

How Marketers Can Upskill for the AI Economy

From content creation to predictive analytics and digital voice agents — artificial intelligence can be a powerful marketing tool if you know how to use it. Full Story: CMSWire

8 tips for advertising and marketing on Facebook

Just getting started with advertising on Facebook? These tips will help you improve your efforts in no time. Here’s what we know… Full Story: Hypebot

What’s the most expensive marketing mistake you’ve ever made? Pulse

Whether it was billboards and shopping carts or a pricey digital marketing campaign, what was your most expensive marketing mistake? Full Story: Inman

The role of B2B marketing in sales enablement

The digital world and the proliferation of channels have created an opportunity for PR to perform more cohesively across the organisation. Full Story: Raconteur

Aligning sales and marketing communications to drive new business offerings

The last few years have been unique and challenging for businesses of all kinds. Full Story: ClickZ

Marketing is the science of data and creativity

We live in a digital media age where everything happens in real time. This allows marketers to have access to big data which sometimes hinders creativity. Full Story: Bizcommunity

When Influence From an Influencer Influences a Better Customer Experience

Social media platforms are introducing new features to attract and retain influencers. Here’s why and how marketers should too. Full Story: CMSWire

A practical buyer’s guide for marketing attribution solutions

Marketing attribution solutions are hard to understand but you don’t need to understand how to build one to find the right one for your business. Full Story: ClickZ

How Working With A Marketing Company Can Improve Your Business

If you’re like most business owners, you’re responsible for sales, marketing, product development, customer service, and more. Full Story: BBN Times

Are you Making Both, your Marketing and MarTech Budget?

Often times, smaller business marketing teams may compare their marketing and martech budgets to enterprise teams, citing their counterpart’s larger budgets being a fuel to a more successful marketing ROI. Full Story: MarTech Series

11 Key Tips for a Successful Affiliate Marketing Program

If you’re looking into affiliate marketing programs, make sure you understand these essential steps to success. Full Story: Rolling Stone

Top 10 Digital Marketing Trends You Need To Know For 2022

Additionally, businesses’ relationships with their customers will greatly improve after they implement this new digital marketing strategy. Full Story: Digital Journal

How to Start Developing a Profitable Amazon Marketing Strategy

Amazon is a cornerstone of the e-commerce marketplace. Amazon, by itself, accounted for approximately 6.5% of all retail spending in 2021. Full Story: CEOWORLD magazine

Your guide to seasonal content marketing

Are you in an industry where seasonality is a big factor? Here’s how to create content for relevant time periods within your space. Full Story: Search Engine Land

The New Way Of Marketing: How To Make Customers Your Marketing And Sales Team

The democratization of the internet and social media has caused marketing to completely evolve from what it used to be 10 years ago. Full Story: Forbes

Build A Powerful Campaign Via On- And Off-Amazon Marketing Tactics, Part Two

In the first part of this series, we dug into how to build out a solid campaign foundation with on-Amazon marketing. Full Story: Forbes

Identify your marketing approach for more impactful results

What type of real estate agent do you want to be? How do you want to spend your time? Full Story: Inman

Is User-Generated Content the New Influencer Marketing?

Working in social media, user-generated content (UGC) and influencer marketing are two terms that have been ingrained in my vocabulary from the very start of my career. Full Story: Talking Influence

The Rise Of User-Generated Content And Its Impact On Brand Loyalty And Affinity

When customers share content highlighting your brand, a sense of unmatched satisfaction exists. After all, the person is inclined to put effort into capturing and sharing their experience. Full Story: Forbes

The budget bottleneck: How to get more from your marketing budget

No matter how big or small your budget is, what matters is how you spend it. Learn how to get higher returns from your marketing investment. Full Story: MarTech

Flexibility That’s Focused to Attain B2B Marketing Nirvana: Paul Ince on Marketing Smarts

Marketers are busy bees. We’re always running around to find the next task, the next metric, or the next step in our perfectly prepared marketing plan. Full Story: MarketingProfs

Unleash The Power Of Your Data And Improve Your Marketing

Data is crucial to improving marketing within a business, especially in today’s crowded and highly competitive marketplace. Full Story: The Drum

Tips for Marketing During a Downturn

Here are 5 actionable marketing tips for your business that will help keep you relevant during an economic downturn. Full Story: ColoradoBiz Magazine

Improve Cross-Channel Marketing With A Customer-Enthralled Approach

Consumer habits continue to change as shoppers test new shopping methods and explore different brands and retailers. Full Story: MarTech Series

Marketers, this conference will answer all of your burning questions about marketing tech

What’s the future of marketing technology? Full Story: Mashable SEA

Why You Should Outsource Your Business Marketing to Expert Agencies

Any marketing webinar will tell you running a business isn’t the same as advertising it. Many great products gather dust on shelves because they haven’t been marketed properly. Full Story: MarTech Cube

The Current State And Future Potential Of Affiliate Marketing

In 2000, my company launched into what was effectively a cottage industry. The sector was small and nascent but packed with talented, passionate people. Full Story: Forbes

3 tips to maximize your small business marketing budget

The effects of the global pandemic have led to economic uncertainty, and small businesses are the most vulnerable due to their lack of resources. Full Story: Lexington County Chronicle

Marketing Leaders: 3 Tips For Facing Scrutiny During An Economic Downturn

No one likes to be put under a microscope. Having to constantly look over your shoulder as you handle your job duties (or any other activity, for that matter) is one of the most uncomfortable feelings in the human experience. Full Story: Forbes

Seven Content Marketing Strategies For Home Services Websites That Drive ROI

Content marketing is the process of creating and distributing materials and content to directly or indirectly promote your brand. Full Story: Forbes

The Path To Customer-Centric Marketing: How To Develop Customer Personas That Actually Work

All good marketers center their marketing and communications efforts around their target customers. Full Story: Forbes

6 Marketing Drivers to Boost Your Business Launch and Revenue Growth

Here are some key drivers for accelerating the revenue growth of any new business in today’s world. Full Story: Inc. Magazine

15 Agencies Share Their Best Methods For Procuring Marketing-Qualified Leads

All leads are not created equal. Any consumer who is interested in buying the type of product or service you sell could be a lead. Full Story: Forbes

12 Marketing Moves Businesses Can Use To Reach Older And Younger Audiences

There is a stark difference between how businesses market themselves to get to younger and older audiences. Full Story: Forbes

Four Best Practices When Building A B2B Marketing Framework

In my team’s quest to find a business-to-business marketing strategy that generates a high return on investment, we went through many technologies and frameworks. Full Story: Forbes

5 Reasons Why Conversational Marketing Should Be Your Next Strategy

Marketers are being backed into a corner. The ways customers want to interact with brands is changing. Full Story: Total Retail