20 Tools and Resources for Market Research

Researching your market can help learn about customers, discover new product potential, or even analyze competitors. Full Story: Practical Ecommerce

Digiday+ Research: How brands and agencies are investing in online marketing platforms

Marketing is a dynamic industry — and brands and agencies are constantly adjusting their marketing spend to account for that. Full Story: Digiday

Want to make market research better? Stop listening to your participants

“The problem with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say.” Full Story: The Drum

Market research is essential for entrepreneurs who want their businesses to succeed

According to the U.S. research and consulting firm CB Insights, most entrepreneurs fail because they lack sufficient financing. The second reason they fail is because the market for their product is too small. Full Story: The Conversation

Applying the DIY (Do-It-Yourself) model to Market Research is possible – based on having access to the right platform

During the past five years we have witnessed the advent of digitalization across companies and processes, as well as the emergence and development of Digital departments, Digital Marketing, and so on. Full Story: Ipsos