Want to make market research better? Stop listening to your participants

“The problem with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say.” Full Story: The Drum

For Better Market Research, Remember That Research Participants Are Humans, Too

Market research relies on human participants for actionable feedback, but researchers often forget the human element in their rush to collect data. Full Story: Forbes

Market research is essential for entrepreneurs who want their businesses to succeed

According to the U.S. research and consulting firm CB Insights, most entrepreneurs fail because they lack sufficient financing. The second reason they fail is because the market for their product is too small. Full Story: The Conversation

For Better Market Research, Remember That Research Participants Are Humans, Too

Market research relies on human participants for actionable feedback, but researchers often forget the human element in their rush to collect data. Full Story: Forbes

20 Tools and Resources for Market Research

Researching your market can help learn about customers, discover new product potential, or even analyze competitors. Full Story: Practical Ecommerce