As a result, it’s getting harder and harder to reach prospective or even current customers with traditional marketing tactics. Email marketing allows companies to access, convert, and nurture customers who don’t answer their phone and don’t pay attention to billboards or the daily onslaught of digital ads.
How to Use Video in Your Email Marketing
Millions of people around the world are watching YouTube every day. Wouldn’t it be awesome if your emails had that kind of engagement? Well, they can. By simply adding video into your email marketing, you can turn those boring messages of yours into entertaining experiences for subscribers.. Full Story: Entrepreneur
“Is email dead” I hear you ask? Certainly not! Statistics say, email is here to stay, and as we marked 40 years of email marketing in 2018, the future still looks bright. Below, we discuss some of the up and coming trends that will keep email in the running for the most widely used form of marketing communication among most companies. Highly anticipated trends for the future include interactivity, personalization, and content. The hottest topic of all though, Artificial Intelligence. Full Story: Business 2 Community
What is Managed Inbox Optimization for email marketing?
Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks to the rise of malicious email practices, Internet Service Providers (ISPs) have doubled-down on email security practices. Full Story: Marketing Land
How to utilize email marketing campaigns to boost your ROI
It’s all about Return On Investment (ROI) nowadays (if indeed it hasn’t always been), but the rules of the game have changed. While not so long ago aggressive advertisements bombarding TV screens were all the rage, today email campaigns rule supreme. Full Story: TechGenyz
How to Execute Effective Email List Management
Creating an email list is no longer a rocket science. All you need is the right resources and right tactics. At the first thought, it may seem exhausting to make an email list, but eventually when you see your subscriber list grow, you will be more than grateful. So many marketers choose to purchase email lists as a quick option to meet the list growth needs. That’s not even an option if you want to have a competent email marketing strategy. Full Story: Business 2 Community
