4 Email Marketing Mistakes You Need to Avoid

Whether you run a business or blog, you know how important email marketing is to your conversion strategy. It’s a means of directly communicating with your audience to give them content they want, get to know subscribers better, and boost your sales. Full Story: Business 2 Community

Email Marketing Best Practices to Improve Your Performance

No matter what you’re doing, you want to give it your best, right? With email marketing, giving it your all will result in higher customer engagement, which means more opens, clicks, and maybe even more conversions. We made a list of email marketing best practices to help you focus your efforts to where it counts. Full Story: Business 2 Community

How Digital Signage Transforms Educational Process

Every once in a while, something amazing comes along and changes everything for the best. That is exactly what digital signage has done to the education process. That is why it’s really mindboggling when we come across schools and colleges that still don’t use digital signage to strikingly improve the quality of education. We have just one basic question for them: what in the Ivy League are you thinking? Here are our top 20 ways digital signage transforms the educational process. Full Story: Thrive Global

Digital signage drives retail sales

Digital signage is quickly becoming more common in retails ranging in size from one location mom and pop stores to massive chains. However, many potential users express doubts on how they can justify the upfront cost of digital signage. How can they measure an ROI with a display? Full Story: Digital Signage Today

Why HubSpot is introducing a free email marketing service

Users of the free version of customer relations management tool HubSpot will now be able to send up to 2,000 emails to would-be and existing customers at no cost each month, the company announced Tuesday. Full Story: Fast Company

How to Convert Your Email Campaigns into In-store Traffic

With a 38:1 ROI, email is a favorite marketing strategy of Neiman Marcus, Staples, L.L.Bean, and countless other retailers. While email campaigns offer obvious benefits for e-commerce companies, brands with both online and physical store locations may not be maximizing their full potential. Full Story: MarTech Advisor

Everything You Need To Know About Increasing Your Email Conversion Rates

Creating an email that converts is by no means a simple feat. It involves the careful planning and execution of different email elements—from the subject line down to the timing of your message. If you want to increase your email conversions, here’s everything you need to know. Full Story: CEOWORLD magazine

4 Signs Your Email Marketing Is Less Effective Than It Should Be

I think we all can agree on one thing: Our inboxes are overflowing. In fact, the average employee sends 10,000-plus emails per year and gets three times that, thanks to CC and BCC fields. Whether we like it or not, we’re in a daily battle for inbox attention. But did you realize that your email’s efficacy and ability to claim some of that attention can go so far as to help your business fly—or flop? Full Story: Destination CRM

Maximize Deliverability and Security to Optimize Email Marketing

Consumers will spend $4.9 trillion a year on e-commerce by 2021, and retailers are optimizing their sales and marketing for the online consumer. This means prioritizing digital sales drivers like email, a tried-and-true favorite. But first, brands need to ensure they’re following email marketing best practices to better ensure deliverability. Why? Solid deliverability means more consumers reached and more potential sales. Full Story: Total Retail

How to Master Email Marketing in 2019

Email marketing is one of the first things business owners think about when creating a website. It’s not hard to imagine why they feel this way. Marketers use email every single day to reach out to their audience to build trust, educate, and convert. Some would argue that it’s much more difficult to navigate customers through a sales funnel without email communication. Full Story: Business 2 Community