How To: Selecting the right interactive solution provider

When we think of digital solution providers, you can think of the web and mobile app, but the next generation of providers is about interactive solutions that your customers can control and engage with. Enter omnichannel providers, a formulation of what old-school agencies used to do and farm out anything they were not at. Of course, this caused management issues as rarely were they connected or supported consistently. Full Story: Retail Customer Experience

Crafting best practices for digital signage content, management, control

The digital signage landscape is changing. The march towards cloud-based services is inexorable, and what was traditionally a separate ‘AV’ space is now part of users’ wider IT networks — with all the opportunities and challenges that entails. The old ecosystem of non-connected screens and media players (often running on consumer PCs and operating systems or TV-streaming technology) is dying out. Today’s deployments are large, ambitious and connected. Managing them requires new rules for network efficiency, cost and security. Full Story: Digital Signage Today

IMPORTANCE OF EMAIL MARKETING FOR YOUR BUSINESS

Email marketing has been proven as a trusted marketing strategy as there are nearly 3.8 billion email users across the world who can definitely be reached by their email addresses. It has been suggested that the ROI of email marketing is very high and for every $1 invested, it generates a return of $38. Not only this, it had been proven that email is 40 times more effective than a customer acquisition strategy than Facebook or Twitter. Also, a good majority of people make a purchase as a result of messages via email marketing. Full Story: BBN Times

Email Marketing: Too Much of a Good Thing?

Email hasn’t worn out its welcome – yet. It still holds the title of most effective (and most used) digital channel, according to CMI research. But how long will the good times roll? Even as we send messages to our growing (we hope) email databases as marketers, we’re also email consumers. We know how full our email inboxes have become. Full Story: Channel Futures

Six Best Practices To Propel Your Next Email Marketing Strategy

Email is still one of my favorite channels to distribute content and engage my audience. It’s effective, it’s personal, it’s non-intrusive, and it’s easy to measure return on investment. In fact, a lot of marketers feel the same about this marketing channel. An Ignite Visibility study found that email was the second biggest channel that drove conversions after social media. It also had the second-highest ROI, also after social media. Full Story: Forbes

How to integrate email marketing into your social media strategy

Email marketing is perhaps the most cost-efficient way to build a following and generate sales. But, even the best welcome email examples can’t match the sense of community and connectivity users get on social networking platforms. While each one definitely has its own merits, combining them into a synergized strategy could yield double the results without doubling the effort. Full Story: Onrec

Email Marketing Isn’t Dying, It’s Already Dead

Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to your entire email list are long past. You can find countless articles, books, and podcasts that provide advice on how to segment and personalize Email Marketing content to make it relevant and compelling to specific age groups. Full Story: AiThority

5 infallible e-mail marketing tips every start-up needs

Email marketing is the old that remains trendy. Today, both new and old businesses stand a greater chance of increasing your blog traffic, using email marketing than ever before. The presence and seeming dominance of social media makes email marketing look obsolete. It is a common assumption that people no longer read emails; nothing is further than the truth as a lot of people are addicted to their emails. Full Story: e27

How to Use Technology for Direct Mail Marketing

In the competitive digital market, businesses take help of both, offline and online marketing to influence purchase intention. Paper-based advertisements, like direct mails, play a crucial role in influencing the purchase decision of the buyer. While direct mail is a proven marketing strategy, technology takes it to a whole new level. Full Story: Business.com

Why email marketing is still the most effective way to build customer relationships

Strong customer relationships are built on trust, but how do you create and maintain personal relationships with thousands of customers? According to leading email service provider, Everlytic, you need a strong email marketing platform that can deliver personalised messaging. Full Story: The Media Online