Testing your email marketing to improve your deliverability
Martech is always changing and evolving, and the same is true for one of the oldest martech applications in our toolsets — email marketing. Many organizations treat email like a static piece of marketing technology and leave email deliverability up to the email service providers, but marketing to the managed inbox needs to be an ongoing, active process. Full Story: MarTech Today
10 Rules Small Businesses Must Follow as a Result of Email Spam Laws
To help you stay compliant, here are some of the top rules for email marketers to be aware of. These may not include every single law that applies to your business, so it’s important to look into relevant laws in your area or in the countries where your customers reside as well. Full Story: Small Business Trends
10 Effective Email Marketing Tips Small Businesses Can Use
Despite the growing variety of channels and options out there for sharing information and news, email remains a popular way for businesses to reach out to interested parties and potential clients. There are countless ways to leverage email to attract and retain customers, from sending them special deals or coupons, to offering value through educational content and tips. Full Story: Forbes
How to Launch Your Affiliate Email Marketing Campaign
Are you ready to take your affiliate marketing to the next level? Email marketing is a natural extension of your on-site content and a proven way to boost affiliate commissions. Use these tips to launch a successful affiliate email marketing campaign that fosters trust, increases brand visibility and boosts sales. Full Story: Business 2 Community
8 Ways to Grow Your Email List
What’s the first thing you do to start your day? You might navigate to your inbox a lot sooner than you think. A recent study found that 55% of all surveyed respondents check their email before they even get to work, and 17% check their email as soon as they wake up. If you don’t already take advantage of this potentially lucrative marketing channel, you should really start today. Full Story: Nav (blog)
Top 4 email template builders to create engrossing emails
While a regular email can do the mundane job of sending messages across, email templates can do a level up. Marketing software like the best email template builders can take your brand to the next level with their prewritten emails. Full Story: Windows Report
How to Organize Your Email Marketing On a Budget
Email marketing is undoubtfully one of the most important means of communication with leads and customers. If it wasn’t so profitable, marketers would hardly use it: it not only drives conversions but also increases ROI significantly. Full Story: Business 2 Community
“Is email dead” I hear you ask? Certainly not! Statistics say, email is here to stay, and as we marked 40 years of email marketing in 2018, the future still looks bright. Below, we discuss some of the up and coming trends that will keep email in the running for the most widely used form of marketing communication among most companies. Highly anticipated trends for the future include interactivity, personalization, and content. The hottest topic of all though, Artificial Intelligence. Full Story: Business 2 Community
2 Email Marketing Hacks to Get Your Resend Campaigns Opened
Recently, I laid out core principles on who to send a resend email marketing campaign. Nonetheless, one of the biggest questions of the resend campaign went unnoticed. Of course, I am talking about how and when to resend an email marketing campaign. Full Story: Business 2 Community
How to Skyrocket Engagement Using Email Marketing
Email marketing is one of the most effective ways to generate sales and expose your content to potential customers. While most are familiar with the benefits of marketing to your target audience through email, the key is understanding why it’s such a useful tool. Full Story: Business.com
