Introducing the Periodic Table of Email Optimization and Deliverability

Now, we are continuing and expanding our commitment to marketers with the Periodic Table of Email Optimization and Deliverability – a guide that tells you everything you need to know about sending emails that your subscribers want to receive. Full Story: MarTech Today

6 Customer Retention Ideas for the Holidays

Repeat shoppers are typically worth more to an ecommerce business than three or four first-time buyers. Numerous studies over the past 20 years have shown that even small, incremental improvements in customer retention have a significant impact on profit. Perhaps the most famous of these studies, a Bain & Company and Harvard Business School report from 2000, suggested that a 5-percent increase in customer retention rate could drive a 25-to-95-percent increase in profit. Full Story: Practical Ecommerce

11 Steps to Improve Your Email Marketing That Take Just 7 Minutes

Are you looking for ways to improve your email marketing strategy? Want a quick and easy guide to becoming a more advanced email marketer? The Content Marketing Institute shares its 7-minute email workout in this infographic. Full Story: Social Media Today

Seven Tips to Make Your Email Marketing Campaign More Irresistible

A successful Email Marketing strategy lies in making your communication irresistible to your receivers. You need to redevise your Email Marketing strategy if you have a very high number of people unsubscribing from your list. If your unsubscribe rate has crossed 0.5% you will benefit from reading this. Full Story: MarTech Series

How To Prioritize Your Email Marketing Strategy In 2020

Marketing is constantly evolving. It seems every day brings new insights on areas like influencer marketing, social media, artificial intelligence, virtual reality marketing and more. While all that is exciting, you didn’t go into business to try out a bunch of fun tools. You’re probably in business to make a profit, keep your costs down and maximize your investment. When it comes to doing that, email is still king. Full Story: Forbes

Email Marketing Best Practices on Perfect Timing

Perfect timing in email marketing can improve your open rates because you are hitting home with relevant content at an opportune time. Unlike the philosophical debates that stem from the proverbial tree that falls in an empty forest, a midnight email sent to an unwatched inbox is not very likely to get opened. Full Story: Business 2 Community

14 Ways To Ensure Your Cold Emails Don’t Push Potential Customers Away

Cold emails can be an invaluable marketing tool to reach and attract potential new customers. However, to some audiences, they’re just another form of spam—destined to be sorted directly into “junk” or “trash” without the recipient ever even opening or reading it. Full Story: Forbes

Mass Email Marketing: The Best Ways to Approach Your Campaign

While email marketing can take many shapes and forms, one of the things that lends it such pervasive staying power is its ability to deliver a message across generational, cultural, and class barriers. In today’s diverse marketplace, that makes it very much alive and kicking. Full Story: G2 (blog)

Testing your email marketing to improve your deliverability

Martech is always changing and evolving, and the same is true for one of the oldest martech applications in our toolsets — email marketing. Many organizations treat email like a static piece of marketing technology and leave email deliverability up to the email service providers, but marketing to the managed inbox needs to be an ongoing, active process. Full Story: Marketing Land

7 Newsletter Ideas to Help You Create Engaging Emails

If you pulled up your personal inbox in another tab right now, how many newsletters do you have in there? One? Four? Over ten? When you love a brand and what they can offer you, it’s second nature to sign up for their newsletter to make sure you’re one of the first to know about new products, sales or updates. Maybe you have some newsletters that you look forward to seeing in your inbox. Full Story: Business 2 Community