45% of Email Marketers Struggle for Inbox Attention

The 2019 State of Email Marketing report reveals email is the most effective and widely used marketing channel available today. However, getting inbox attention still remains the biggest challenge for an email marketing campaign. Full Story: Small Business Trends

Consumer Inaction: How To Use It For Improving Your Email Marketing Campaign

An effective way to get better results in an email marketing campaign is through segmentation. Today more than ever, and thanks to automation tools, it’s easier to segment mailing lists and send specific messages to people based on demographic, psychographic and behavioral data. Full Story: Arizona Daily Register

Small Business: Email is still a marketer’s best friend

In the age of social media, email may seem outdated. But when it comes to retaining customers, 52% of marketers cite email as their most valuable marketing channel, according to a recent report from Merkle, a Columbia, Maryland-based global data-driven marketing agency. Full Story: Newsday

Email Marketing Tips to Help You Generate More Sales

Have your email marketing campaigns failed to deliver the results you were after? If you’re scratching your head wondering how to get email marketing right, let me tell you: when it comes to the email marketing copy, there’s nothing a bit of behavioral psychology can’t solve. Full Story: Designmodo

Using Social Proof In Your Email Marketing

Retailers constantly seek ways to stand out in crowded inboxes and influence subscribers to make purchases, some of them by offering deep discounts. But for companies that either can’t or don’t want to shrink their margins, finding another way to influence purchase decisions inside emails is essential. This is where using social proof in your email marketing can be a powerful sales tactic. Full Story: Multichannel Merchant

Plan your Success Story with Email Marketing in 2020

A plethora of digital marketing channels have made many marketers question the very existence of email marketing. Although email marketing is professed to be an obsolete channel quite often, it is certainly not the case. Email marketing has significantly evolved in the past four decades and it is still going strong with persistent advancements in the field. Full Story: Business 2 Community

5 Email-Marketing Strategies to Conquer Consumer Inaction

Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data. As these tools get more sophisticated and deeper integrations become available between tools, websites, social media platforms, shopping carts, etc., the potential to segment audiences using unique behavioral data grows more robust. Full Story: Entrepreneur

Humanize Your Automated Email Marketing in 6 Ways

Marketing automation makes it easier for marketers to engage and nurture their leads. It also saves a lot of time for businesses, which in turn saves a lot of money. When time-consuming tasks like email marketing are automated, it frees up time for business owners and employees to focus on more important things like running the business. Full Story: BOSS Magazine

4 Ways to Improve Your Email Marketing

The numbers are in, and email marketing can help you grow your business at any stage and size. Companies typically see a whopping 3,800 percent return on investment with this method of marketing. In other words, for every dollar marketers spend, they make 38 dollars. Full Story: Business.com

How to Use Social Proof in Email Marketing

Retailers constantly seek ways to stand out in crowded inboxes and influence subscribers to make purchases, some of them by offering deep discounts. But for companies that either can’t or don’t want to shrink their margins, finding another way to influence purchase decisions inside emails is essential. This is where using social proof in your email marketing can be a powerful sales tactic. Full Story: Multichannel Merchant