How to Build an Email Marketing List From Scratch

Email trumps every other channel in terms of conversions and return on investment (ROI). Research shows that for every dollar spent on email campaigns, you get a $44 ROI. In addition, 91% of subscribers are open to receiving promotional emails from brands. Digging deeper into research, you’ll find that you can’t go wrong with an email list if you want to grow your business to new heights and cater to customers. Full Story: Business.com

Email marketing: Understanding the elements of Permission

As we were developing the first-ever Periodic Table of Email Optimization and Deliverability, which we launched at the MarTech Conference in Boston recently, we consulted with many email experts to determine the essential elements for success in this complex medium. Full Story: MarTech Today

How to start email marketing campaigns?

There are various ways to market the product or service that you are selling. Print advertising is still prevalent, however, as most people spend all their time online, it makes more sense for them to access various methods of digital marketing. Full Story: VENTS Magazine

How Morning Brew Engaged Its Subscribers Through Email Marketing Tactics

Building a newsletter program can be difficult as a recent HubSpot article shared that open rates for newsletters for most companies “are lucky to hit 17%.” But, building a newsletter program focused on information instead of promotion can be even more challenging. Not only does the information provided need to be relevant, but it also needs to be engaging enough to inspire subscribers to open the next campaign. Full Story: AiThority

3 Easy Steps to Your First Email Drip Campaign (That Sells on Autopilot)

Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the clickthroughs of single emails, and they generate 80 percent more sales at 33 percent less cost. Despite such convincing statistics, many small businesses do not engage in email automation. Full Story: Business 2 Community

How to Re-engage Your Email Subscribers

Are you a business owner struggling to keep their email subscriber list engaged? If so, you’re not alone. Email marketing is, without a doubt, one of the valuable tools you have at your disposal. Studies show that reaching out to your audience via email offers the best ROI and conversion rates. Hubspot’s analysis shows that email marketing has a 3,800 percent return, which should clue you in on the importance of this strategy for your business. Full Story: Customer Think

How to improve email ROI through content

The importance of the subject line cannot be ignored, but as important for email marketers is the overall content of the email message. The wrong type of content, wording that isn’t quite there, offers that don’t resonate can all kill campaign ROI. Here are three tips to improve the ROI of email campaigns through content building. Full Story: BizReport

5 email outreach tips to aid your startup marketing efforts

While social media platforms like Snapchat, Instagram, and Facebook seem to be all the rage lately, you can’t do without email in your marketing efforts. A study found that, despite all the noise about social media, old school communication methods like email account for 75 per cent of all communications. Full Story: e27

The Reinvention Of Modern Email Marketing

In 2019, email marketing still gets less-than-appreciated street cred from many marketing practitioners despite being recognized as a top-performing marketing channel. If you tell your board you want to double down on email, you likely won’t be taken seriously as a CMO (at least initially, before the results come in). If you introduce yourself at a dinner party as an email marketer, you may very well be laughed at and called a spammer. Full Story: Forbes

The 10 Most Mentioned Features in Email Software Reviews

The report was based on an analysis of 2,900 verified reviews about various email marketing software tools that were posted on Capterra’s platform. Templates are by far the most mentioned feature in reviews of email software tools, the analysis found. Other features that are mentioned often in reviews of email software platforms include analytics tools, mobile-friendliness, and landing page options. Full Story: MarketingProfs.com