The Most Important Things to Know About Holiday Email Planning

The holiday shopping season is upon us and, like last year, this year is expected to once again break online sales records — reaching $142 billion, according to eMarketer. For companies big and small, email marketing is going to have a significant hand in helping drive those record sales. Full Story: Multichannel Merchant

Best Practices for Thanksgiving Email Newsletters with Examples

The greatest mistake of retailers is to think that Thanksgiving email newsletters are not worth their attention, betting everything on Black Friday and Cyber Monday. Without a doubt, the holiday season is crucially important. And Turkey Day is one of the biggest sales opportunities and significant milestones in every professional marketer’s calendar. Full Story: Designmodo

How to Grow Your Business with Email Marketing

The principle way to enhance a business is by providing your users/customers with high-quality products and services. However like anything that can be sold, if it is advertised to an extent it is bound to have a better response. General advertising has been the second most used method to boost a business or increase its sales. Full Story: Times Square Chronicles

Marketing to Millennials: 8 Email Marketing Stats & Facts Retailers Need to Know

Are you a retailer offering products aimed at Millennials? Want to know why you should invest more into email marketing to target your Millennial audience? The team from Sendinblue share the stats you need to know in this infographic. Full Story: Social Media Today

How to Improve Your Email Deliverability

Email is a powerful tool for your business, it lets you send your message straight into the inbox of your target audience. You can use email to drive more traffic to your website, increase user engagement, build customer trust, and even generate sales. Full Story: Business 2 Community

6 Effective Lead Magnet Ideas to Grow Your Email List

Lead magnets are free resources that offer value to your website visitors in exchange for their information. Rather than trying to convince them to give you their email address, it’s easier to push them with a valuable freebie. With 63 percent of marketers saying their biggest content challenge is generating leads, it’s crucial to develop a strategy that grows your brand and keeps visitors happy. Full Story: Business 2 Community

New Report Reveals the 3 Trends Shaping Email Marketing in 2020

A new report from eMarketer reveals the trends that will shape email marketing practices throughout 2020. Here’s what should remain at the top of mind for marketers, especially retailers, who will be utilizing email marketing next year. Full Story: Search Engine Journal

SEO Tricks Applied to the World of Email Marketing

When it comes to email marketing, engage your audience is mission-critical. Without motivating your subscribers to take the actions that you want them to do – be it purchase or just garner a little more brand loyalty – all your efforts will be futile. Full Story: Business 2 Community

Three Email Trends Retailers Should Keep in Mind for 2020

Email is still at the center of marketers’ digital programs. No surprise there; it offers several benefits: It’s an owned communications channel, it’s permissioned—meaning consumers have opted in and indicated interest—and it’s a traditional marketing channel that most marketers are thoroughly experienced with. Full Story: eMarketer

5 Reasons Why You Should Rewrite or Delete Your Email Outreach Templates

I’m a big believer that honesty opens doors, particularly when it comes to building long-term relationships with people you are reaching out to. It always takes countless hours to come up with a list of possible contacts. Full Story: Search Engine Journal