How to Use Email and Text for Collections Without Getting Burned

If you read part 1 of this two-part blog series you might have found some of our comments surprising. Perhaps you left with more questions than you’d had going in. Or you wonder how in the world communicating compliantly via email and text—consistently, day in and day out—is even possible. Full Story: insideARM.com

How To Leverage CRM To Find High-Paying Clients

Maybe you can attract high-paying clients. But can you keep high-paying clients? To attract high-paying clients, it pays to divide your database into five segments: suspects you hope might become prospects, prospects who know about you that you hope will become clients, past clients that worked with you over a year ago, current clients, and referral sources. Full Story: Forbes

How to Improve Your Email Marketing Campaign Using Video

With video being the go-to marketing content for most businesses, it’s easy to feel like you don’t need anything else. After all, video marketing can give you anything you want: traffic, engagement, branding, you name it. Full Story: Customer Think

The Business Benefits and Trailblazing Tricks of CRM Software

A customer relationship management (CRM) solution, as the name suggests, helps businesses strengthen their bonds with customers. Cutting-edge CRMs contain many valuable features to boost your connections with customers. The latest CRMs go beyond helping companies record customers’ names and preferences, containing features that allow businesses to understand the customers and what they want. CRMs also play a significant role in enhancing the customer experience. Full Story: Business.com

Make your email marketing sing this holiday season

Of course, we must talk about email marketing as we enter the 2019 holiday season! It is still the workhorse of the retailer’s marketing toolkit. Retailers account for 22% of all email marketing spend. Fifty-one percent of retailers expect to increase investments in email this year. Full Story: ZDNet

14 useful email marketing KPIs for your business

But just how do you measure the performance of your email marketing campaigns? What metrics should you be tracking? If you’ve been running various campaigns with different content, subject line variations and goals, how do you know which ones are most effective? Full Story: Econsultancy

Email Marketing: 64 Best Practices to Improve Your Campaign Success

Email marketing best practices can help you get results for your online business, no matter how small you’re starting out. It’s not just the size of your list that matters. It’s also how excited, engaged, and responsive your subscribers are. If you have a list of 100,000 people but only 5 percent of them open your emails, you have an active list of only 5,000 people. Full Story: Business 2 Community

25 Email Marketing Statistics You Need to Know Heading into 2020

With an average ROI of 38:1, email marketing continues to be one of the most effective marketing channels. Email has the potential to drive customer acquisition, retention, loyalty and a number of other marketing tactics. However, brands need to keep up with the latest trends and innovations. Full Story: Business 2 Community

14 Ways to Use Email Marketing (Besides Sending Newsletters)

That said, ROIs that high are accessible only to marketers who really get the most out of their email marketing platforms and email marketing strategy. And if your strategy consists of just sending newsletters—no matter how frequently—you’re probably not seeing such astronomical returns. Full Story: MarketingProfs.com

How To Use Email Marketing for Your Restaurants

In today’s hyper-visual world of social media, it may seem like email marketing is a little old-fashioned. Isn’t it all about the Instachats and Snapgrams these days? Not necessarily! While social media is an important marketing tool, don’t discount the value of email. More than 90% of Americans use email, compared with 69% who have at least one social media account. Full Story: Franchising.com