Is Email Marketing Worth It? What Does the Data Say?
A lot of conventional marketing channels like direct mail, billboards and radio spots aren’t even on the radar for most businesses. We live in a rapidly changing, digital world and—like many older forms of marketing—email marketing seems to fallen out of favor. Full Story: Business 2 Community
7 Variables You Can A/B Test in Your Email Newsletters Right Now
Email newsletters are an invaluable tool for lead cultivation. Whether you’re trying to sell something or taking a softer approach, the medium of email is a broad canvas that allows for plenty of experimentation. Full Story: Business 2 Community
Email Marketing: 2019 Trends and Innovations
The three forms of online media are paid, earned, and owned. Paid media is any form of advertising, such as on Google, Facebook, and niche publications. Earned media is free publicity — articles and other free content that drive brand recognition or web traffic. Owned media includes properties that are controlled by, say, an ecommerce company, such as websites, social media, and podcasts. Full Story: Practical Ecommerce
How Long Does It Take to Produce a Marketing Email?
Some 23% of respondents say it takes a few days or less for their brand to create an email, on average; 24% say it takes around a week; and 53% say it typically takes more than two weeks. The length of time it takes to develop an email is correlated with team size: Some 20% of large teams (11+ employees who work on emails) say it takes more than a month, on average, for their brand to create an email. Full Story: MarketingProfs.com
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
No one wants to feel like just another customer. People love individual attention. They want to be seen as individuals who you know by name and truly appreciate. As Dale Carnegie puts it, “A person’s name to that person is the sweetest and most important sound in any language.” Full Story: Business.com
5 Ways to Optimize Your Marketing Emails
Investing in email marketing is a wise business move. The numbers speak for themselves as investing just $1 in emails will return an average of $44 to your business. Email is also much more successful than social media at generating conversions. Despite these numbers, you can still make mistakes with marketing emails. Ensure success by using these means to optimize your emails and generate the most activity from them. Full Story: Talk Radio 1210 WPHT
How Your Email Marketing Strategy will Change in the 2020s
Every few years, someone stands up and says that email marketing is dying. Others argue that with the rise of social media, it has already been dead for a long time. However, the data doesn’t support this at all. In fact, it’s hard to know exactly what they mean. Full Story: Business 2 Community
Marketing Lessons From Sending Over Four Million Emails
You’ve probably heard the expression, “The money is in the list.” Any modern marketer worth their salt knows the importance of building up a list of email subscribers. However, subscribers don’t pay the bills. You need to engage those subscribers and move them through the customer journey so they become customers. Full Story: Forbes
9 Email Marketing Best Practices for 2020
Everybody might be talking about witty tweets, quick-tip videos, and memorable memes – but there’s one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, direct sales offers sent to inboxes will be marked as spam, and forever left unopened. Full Story: Social Media Today
4 Email Marketing Tips To Increase Sales This Holiday Season
With the holidays right around the corner, businesses are ramping up their email marketing campaigns and deciding how they’ll best cater to consumers. It’s a time of year where shoppers spend significantly more, and brands can use this to their advantage if they play their cards right. Full Story: Business 2 Community
