281 billion and counting: Email is here to stay and it’s a good thing
Two-hundred-and-eighty-one-billion. That’s a lot of emails being sent every day by some 4 billion email users around the world. And while many of us feel like we’re on the receiving end of about 1 million a day, at least, email isn’t going anywhere. Particularly not for marketers and advertisers, and that’s because email continues to outperform most other channels when it comes to return on investment (ROI). Full Story: Bizcommunity.com
How to Forward Multiple Emails in Gmail at Once
Have you forwarded multiple emails in Gmail in a single shot? Well, tough luck because Gmail doesn’t work that way. There can be so many instances where you did need a way to forward emails in bulk. Whether it is a conversation or communication history, editor asks you to forward every email that you ever exchanged with him/her. Full Story: Guiding Tech
Gaining More Exposure for Your App with Email Marketing
The exponential increase in the number of mobile apps across app stores suggests how often they are used, and the kind of variety that is available in the market. With the plethora of apps, you are never short of features that can help you out with simple as well as complex tasks. Full Story: Business 2 Community
Google AMPs Up the Evolution of Email
Digital channels tend to evolve at a dizzying pace, making it essential for marketers to watch the latest trends. Unlike many other channels, however, email’s evolution has been slow. Incremental changes over time, including visual elements and segmented lists, have introduced new opportunities for marketers. Full Story: Times Square Chronicles
How to perfect your email marketing strategy this holiday season
The holiday season remains the hottest battle of the year between brands for shoppers’ dollars. This coming season is already heating up, with the National Retail Federation (NRF) forecasting 3.8-4.2% growth. While every marketer with a stake in the game meticulously plans this season, are they wasting their efforts at one of the most critical points in the year? Full Story: Marketing Land
Three Email Marketing Tips to Increase Engagement and Improve Campaigns
Because of the large numbers of people using email, many marketers have developed in-depth email marketing campaigns to build their customer base. Email marketing is similar to billboard marketing in that it’s easy to reach an enormous number of would-be customers who are just passing through. The trick, as with all marketing, is converting email opens into successful sales and increased brand loyalty. Full Story: MarketingProfs
10 Emails Marketing Tips for Small Businesses in 2020
Email marketing is the unheralded king of digital marketing. In recent times, there has been much discussion about the future of email marketing, but the truth of the matter is that no business can ignore its importance even going into the Year 2020. Full Story: TechiExpert
Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales
Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks to the rise of malicious email practices, Internet Service Providers (ISPs) have doubled-down on email security practices. Full Story: Marketing Land
Email still has a long lifespan ahead before it dies, according to panellists at Dreamforce 2019. Speaking on The Future of Email Panel, Pacer Sports and Entertainment director of customer engagement Alana Galardo says despite the rise of social media, email is still a necessary communication tool. Full Story: AdNews
Email marketing: Essential content elements
As we’ve been exploring the Periodic Table of Email Optimization and Deliverability in recent weeks, we’ve looked at Permission, Trust, Infrastructure and Audience. This time, we will go into another critical set of elements — those involving Content. Full Story: Marketing Land
