Engage customers with unique emails

Email marketing is used by companies around the world to generate leads and encourage purchase behaviour among its existing customers. Full Story: Khaleej Times

HOW INFLUENCERS CAN HELP YOUR EMAIL MARKETING CAMPAIGNS

Work with outside voices to build a more trustworthy brand. Also: Don’t get overwhelmed by member data. Full Story: Associations Now

11 Great Tips To Craft Better Emails

While a lot of online marketers have described email marketing as dead, nothing could be further from the truth. Full Story: Forbes

5 Killer Lead Magnet Ideas to Get More Email Subscribers

A lead magnet is a piece of content that provides value for people in exchange for their contact information. Full Story: Business 2 Community

119 Facts You Don’t Know About Email Marketing

Email marketing is generally considered one of the most effective advertising strategies for businesses, but did you know that around 77% of consumers prefer receiving emails as well? Full Story: Business West

How To Win Back Customers Who Stop Engaging With Your Emails

Do you have a long list of subscribers who stopped engaging with your brand? Full Story: Forbes

EMAIL MARKETING AND THE LAW: IS YOUR OUTREACH SPAM?

Email marketing is an effective way to increase engagement with current and potential customers while keeping your company and products fresh in their minds. Full Story: BBN Times

Email martech consolidation shows just how important deliverability is

Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands. Full Story: Marketing Land

A B2B Email Pre-Flight Checklist

A clear, specific, and tangible offer is one of the primary factors in a successful email.  Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? Full Story: Customer Think

4 Types of Emails You Need to Send Your Email List

If you want to grow your business, you need a website and an email list. Full Story: Business 2 Community