Three Email Marketing Mistakes That Keep You from Increasing ROI
Email marketing yields outstanding results for many brands. With an average return on investment (ROI) of $42 for every $1 spent, it’s a reliable channel for increasing awareness and sales. Full Story: Business Review
4 Ways to Improve Email Marketing Engagement
Email can be an incredibly effective marketing channel. Here’s how to boost engagement with your audience via email. Full Story: Business.com
5 Email Marketing Trends That Can Make You More Efficient
Email marketing remains one of the most effective and affordable ways to communicate with your customers, build credibility, boost your brand recognition, and increase sales. Full Story: Forbes
8-Step Guide to Email Marketing During a Crisis
During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people. Full Story: Business 2 Community
Best Alternative Email Builder to Mailchimp
Still trying out various Mailchimp email editor alternatives in order to find the great email newsletter builder for your campaigns? Try Postcards. Full Story: Designmodo
Your abandoned-cart email program is valuable to your bottom line, don’t neglect it
To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. Full Story: MarTech Today
How to avoid the spam trap in email marketing
New research by Trustwave reveals that 26 per cent of spam is infected with malware. Full Story: Customer Think
Use Email Signature Banners for Lead, Sales, + Event Growth
Email signature banners are one of the best kept secrets for driving real sales growth and prospect engagement. Full Story: G2 (blog)
Must Know Email Marketing Metrics To Track Campaign Success
Yes, I know, email marketing has been around for decades, and by now, most people are aware of the basic metrics of email marketing performance and how they work. Full Story: Social Media Today
4 Ways to Improve Email Marketing Engagement
Email can be an incredibly effective marketing channel. Here’s how to boost engagement with your audience via email. Full Story: Business.com
