Study: Email key to lifecycle gr owth

Email continues to be an important part of consumers’ marketing journey as well as being key to the lifetime value of a consumer to a business. Full Story: BizReport

Retailers: Are Your COVID-19-Related Communications Effective? Here’s How to Tell

Along with everyone else, retailers are having a rough time with the COVID-19 outbreak. Full Story: My Total Retail

4 Strategies for Better Email Marketing

Proven strategies to get your ecommerce brand on track. Full Story: Entrepreneur

Emailing in the era of COVID-19: Dos and don’ts

It’s important to remember that we will get through this; brands do not need to stop all of their marketing efforts… Full Story: MarTech Today

How To Grow Your Email Subscriber List

Email marketing provides a direct conduit for communicating tailored messages and important information to clients and prospects — something that’s become even more critical during the disruption from COVID-19. Full Story: IT Pro Portal

Top 10 Email Marketing Platforms for Marketers and Small Businesses

Email marketing is a part of marketing every business or marketer should take seriously. Full Story: Dignited

15 Email Marketing Tips To Help Nonprofits Expand Their Reach

Email marketing is a great way for your nonprofit to connect with people–especially now, as nonprofit emails saw a 5% increase in open rates last year. Full Story: Forbes

Eight surprising ways your email signature can boost business marketing efforts

Surprising ways your email signature can support and enhance business marketing efforts. Full Story: ITProPortal

How to Reach Your Email Marketing Goals

Email marketing has an average return on investment of 4,400%. Full Story: Business.com

Marketers and consumers agree on email’s importance across the customer lifecycle

The figures come from the ‘Marketer Email Tracker 2020’, part of the DMA’s annual series of studies into the channel, in partnership with Pure360. Full Story: Telemedia Online