Business email compromise startup Abnormal Security raises $50M
Business email compromise cybersecurity startup Abnormal Security Corp. revealed today that it has raised $50 million in new funding to double the size of its machine-learning and data science teams. Full Story: SiliconANGLE News
Analyzing Unsubscribes Can Save an Email Marketing Program
Email marketers do not typically monitor why recipients unsubscribe. But the more we understand the reasons, the better we can reduce the number. Full Story: Practical Ecommerce
How Email Marketing 2.0 is Shaping a Better CX
In the past, email marketing was a one-size-fits-all solution. Full Story: Customer Think
How do I improve my email marketing efforts?
Your customers are looking for solutions to their problems. Do your emails offer solutions? Full Story: AdVantageNEWS.com
8 best practices for successful email marketing
Permission to email your customer is a valuable privilege, as email remains one of the most powerful forms of communication. Full Story: Campaign Asia-Pacific
What to know about email marketing in a pandemic world
The digital transformation that has been accelerated by the COVID outbreak has affected all parts of the martech stack, from platforms to apps. Full Story: MarTech Today
The Only Email Marketing Best Practices Guide You’ll Need in 2021
Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). Full Story: Business 2 Community
How Two Industries Embrace Email Marketing to Bounce Back
Do you think Email Marketing can be more effective than social media marketing? Full Story: Martechcube
Want to email spam your spammers? Here’s a silly, petty solution
If you struggle to keep your inbox clean thanks to a multitude of emails, the widget “You’ve Got Spam” could provide some petty catharsis. Full Story: The American Genius
Six Email List-Building Tricks
Email marketing works only if you have a good list. Here are six list-building ideas that you may not have thought of yet, from using a Coming Soon page and scrubbing your existing list. Full Story: MediaPost Communications
