Taking Over As A Startup’s New CEO? 15 Steps To Take Before Rebranding

A typical startup founder is incredibly devoted to the business they worked so hard to launch. Full Story: Forbes

How To Actually Be Your Idealized Brand Persona

Have you ever met someone and felt disappointed that this “amazing” online character is a total dud in real life? Full Story: Entrepreneur

Understanding the Power of Design and Branding

Brand messages must be complemented by powerful design elements. Both must be consistently applied across all marketing channels in order to be effective. Full Story: Entrepreneur

Instagram begins a ‘visual refresh’ of its branding

Instagram is working on a “visual refresh” of its branding. A blog post from the company revealed a tweaked logo as well as a new typeface and new full-screen marketing layouts. Full Story: MobileSyrup

How To Create Brand Touchpoints That Engage Both Customers And Employees

Using brand touchpoints and two-way marketing to engage employees, as well as customers and other company stakeholders, can lead to more engaged… Full Story: Forbes

Will a Brand Refresh Help Revive My Business?

Marketplaces are changing all the time. Full Story: Techiexpert.com

Personal Branding In The Digital Age: Why It Matters

The digital age has brought about many changes, and personal branding is one of them. Full Story: Forbes

Alignment in graphic design: The alignment principle of design

Alignment in graphic design is one of the fundamental principles of design, responsible for guiding a successful composition. Full Story: Fabrik Brands

A Small Business Guide to Email Branding

Don’t let email marketing be an afterthought. Full Story: The Motley Fool

5 Traits to Measure Your Brand’s Health

Concerned about brand awareness? Story: Entrepreneur