Salesforce Shares Its Secret To Successful Website Analytics

At Salesforce, we grappled with our own digital marketing organization’s highly customized analytics solution for website reporting. Full Story: Forbes

How Benefits Can Boost Engagement And Build Employee-Employer Relationships

The dynamics of the employer-employee relationship are changing. Employee engagement is crucial, especially now as many employees are working remotely. Full Story: Forbes

Blockchain’s Role in Disrupting a Data-Driven Marketing Ecosystem

When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences. Full Story: MarTech Series

WHAT DOES INTEGRATION OF ARTIFICIAL INTELLIGENCE AND ADVANCED ANALYTICS MEAN IN BUSINESS?

Technologies like Artificial Intelligence and Advanced Analytics have been at the forefront of disruption across all verticals. Full Story: Analytics Insight

What is business analytics? Using data to predict business outcomes

Business analytics is the practical application of statistical analysis and technologies on business data to identify trends and predict business outcomes. Full Story: CIO

BUSINESSES COPE WITH NON-TECH CHALLENGES OF BIG DATA ANALYTICS

On a massive scale, big data analytics technologies and techniques allow to analyze data sets and take away new information, which helps organisations make informed business decisions. Full Story: Analytics Insight

How Qualtrics Makes Money and Expands in Marketing Analytics

Qualtrics has built itself around making the experience of running and owning a business simple. Full Story: Market Realist

Major Business Intelligence Trends to Keep an Eye on

As technology progresses, business intelligence platforms will be powerful, allowing companies to do more with data. Full Story: CIOReview

Want An Effective Data-Driven Culture? Create A Decision-Driven Culture Instead

The secret to making this cultural shift is fostering a “decision-driven” culture rather than a data-driven one. Full Story: Forbes

Business Intelligence – It’s all about Data Collection, not Data Usage

Integrating business intelligence (BI) and consumer analytics is a powerful catalyst for any business to succeed. Full Story: PaymentsJournal