Channel Survey: Sales and Marketing, Analytics Are Significant Challenges
A new 360insights channel survey highlights encouraging trends and shortcomings for partners in the evolving pre- and post-COVID-19 world. Full Story: Channel Futures
Beware of WYSIATI on the Road to Data-Driven Marketing
Fueled by the explosive growth of online communications and commerce, marketers now have access to an immense amount of data regarding customers and prospects. Full Story: Customer Think
Microsoft enhances data security in Power BI business intelligence apps
Microsoft Corp. is beefing up the security capabilities of its Power BI business intelligence tools with new network isolation and data protection features that help to ensure customer’s information will never be compromised. Full Story: SiliconANGLE News
AI startup founders reveal their artificial intelligence trends for 2021
From AI’s increased use in healthcare, finance and HR to the challenge of talent acquisition and the growing importance of structured and unstructured data, 16 AI startup founders reveal their artificial intelligence trends for 2021. Full Story: Information Age
AI in Marketing and Sales for 2021
AI has been in our lives for a while, but its applications had been quite less before 2020 as compared to now. Full Story: AiThority
The Marketing Tech that Will Come into Its Own in 2021
Looking beyond the disruption the COVID-19 pandemic has sown within the marketing industry, it has also fueled an unprecedented wave of experimentation and adoption of new technology among brands and agencies. Full Story: TechFunnel
Google Analytics is dead, long live Google Analytics 4!
After eight years at the forefront of first-party data processing, the Google Analytics Universal platform has given way to its successor: Google Analytics 4. Full Story: Bizcommunity.com
Do you need a data warehouse for business intelligence?
A data warehouse is a repository of data that’s been generated across an organization’s different applications and collected into one place. Full Story: TechTarget
Google Analytics: You’re Doing It Wrong (And 3 Quick Tips For Doing Things Right)
While solopreneurs and big businesses have a lot of differences, there’s one thing they have in common: in today’s day and age, they have to rely on Google. Full Story: Forbes
Loyalty On The Loose: Four Ways Marketers Can Adapt To Shoppers’ Changing Habits
Loyalty took a beating in 2020: McKinsey (via ZDNet) estimated that 75% of Americans switched brands last year. Full Story: Forbes
