Marketing campaign analytics startup Sellforte raises $4.78M
Helsinki-based software-as-a-service startup Sellforte today announced a €4 million ($4.78 million) funding round. Full Story: VentureBeat
Top 10 Analytics and Business Intelligence Buzzwords in 2021
Business intelligence is one such effective technology for today’s data-driven organizations. It converts raw data into actionable information. Full Story: Analytics Insight
Three marketing analytics trends are driving performance in 2021
The rapid shift to digital has impacted customers’ expectations of companies and evolved their behaviors. Full Story: Digiday
It’s time to abandon business intelligence tools
Organizations spend ungodly amounts of money — millions of dollars — on business intelligence (BI) tools. Full Story: TechCrunch
Use Cases for CRMs Beyond Sales
Customer Relationship Management is a system used to improve the relationship with customers by collecting and organizing relevant data. Full Story: Business 2 Community
Best Data Visualization Tools & Software for 2021
Data is everything in the business world. It tells companies where they’re succeeding and what they need to work on. However, having data isn’t enough. Full Story: IT Business Edge
What is Call Tracking and How Does It Work?
If you have any experience with PPC advertising, you’ve probably seen the option to include a call tracking extension on your ads. Full Story: Business 2 Community
Five Technologies Communications Teams Should Consider In 2021
Corporate reputation and brand sentiment are more important than ever. A company’s market capitalization is not only a function of its fundamentals but also of its perceived brand values. Full Story: Forbes
How To Obtain The Holy Grail Of Simple, Real-Time Analytics
To be more competitive, organizations want to make better, faster decisions. Sometimes they also want to give customers access to relevant data. Full Story: Forbes
YouTube Adds Connected TV Data to YouTube Analytics, New Insight on Returning Viewers
YouTube is looking to lean further into TV screen viewing with new data in YouTube Analytics that will detail how many of your viewers are seeing your content on their larger screens. Full Story: Social Media Today
