Pinterest for Business: How to View Analytics on Mobile
Did you know that Pinterest allows users with business accounts to view analytics about their accounts from within the Pinterest mobile application? Full Story: Adweek
Marketing with Big Data and IoT: Never Waste Potential
Quite a few marketing experts are quite enamored with their field – getting the consumer to buy what they’re selling is an undeniable thrill. Full Story: IoT For All
Advertisers increasing spend on branded content and influencer marketing post-COVID
More than half of advertisers using paid branded content and influencers say doing so is more critical than it was a year ago, according to a branded content and influencer marketing report by market research firm Advertiser Perceptions. Full Story: Marketing Interactive
Three Mistakes SMBs Can Avoid When Planning A Digital Transformation Strategy
Digital transformation has become a goal for most business leaders, regardless of industry or size. Full Story: Forbes
Data Analysis is the New Elixir for Marketing Strategies
Data analysis is treated as the last straw and is the solely effective and efficient coping mechanism for businesses and markets that were beaten out of shape by the pandemic. Full Story: Analytics Insight
The LinkedIn Analytics That Matter for B2B Marketing
LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. Full Story: CustomerThink
3 common mistakes startups make when tracking product analytics
Tracking data correctly can give your startup a competitive edge, giving you insight into what your customers actually want, how they’re interacting with your product and if they’re about to take their business elsewhere. Full Story: Sifted
How Customer Analytics Tools Democratize Data
More and more companies are looking for customer analytics tools that will enable their entire organization to apply advanced analytics … Full Story: Business 2 Community
A cure for marketing’s ‘Frankenstack’ syndrome
For marketing leaders to design the optimal technology stack, they must start to focus on customer profiles and not channels and applications. Full Story: ZDNet
The Top Data Points SMB’s Should Focus On
Right now, small and medium business owners have access to massive amounts of data. Full Story: TechBullion
