3 ways business can use data and analytics to change outcomes
Successful organizations rely on data — whether or not business units realize it. Full Story: CIO Dive
Decoding intent data – reality or myth?
Imagine having a “cutting-edge sales intelligence tool” at your disposal, enabling your revenue team to leverage even the subtlest buying signals from your prospects. Full Story: B2B Marketing
Increase sales with proper analytics
When you have an online store with Amazon, you must keep track of your sales to make sure you have a manageable profit. Full Story: Mtltimes.ca
How 5 agencies delivered incredible results for their clients
These success stories prove the ROI of call tracking. Full Story: Marketing Land
Business Intelligence: What makes it a crucial factor for an enterprise’s success?
Enterprises need to choose the right combination of business intelligence tools or platforms that will best suit their organisational needs. Full Story: YourStory
Shifting from ABM to ABX: The Key to B2B Client Acquisition Strategies
For years, account-based marketing (ABM) has been the clear winner for many B2B marketers and organizations, driving revenue impact and pipeline results. Full Story: MarTech Series
How Emotions Analytics Will Change the Way You Engage With Your Customers
Customer data gives you a clearer picture of your audience. Just knowing the basic demographics of your customers helps you identify the right channels to target and refine your messaging. Full Story: CustomerThink
5 Digital Marketing Strategies to Drive Your D2C Business’s Growth
The direct-to-consumer (D2C) model has grown exponentially in recent years, thanks in part to savvy marketers that use the strategy to connect directly with their customers. Full Story: MarTech Series
Analytics and TikTok: How to use them for Success
Are you struggling to seen any growth or improvement on your TikTok account and want to know how to change that? Full Story: Analytics Insight
How to find the perfect influencers for your brand: A quick and easy way
Finding influencers remains the biggest challenge for those who run campaigns: here’s how to find social media influencers for your brand. Full Story: MarTech Today
