Why is Business Intelligence (BI) important?
Why do you need business intelligence in the age of big data? BI tools make data-driven decision-making a tangible, speedy reality. Full Story: The Enterprisers Project
Good, Better, Best: Evaluating e-Commerce Analytics Tools
Today’s business environment is constantly changing. Consumer preferences and demands are shifting—sometimes daily. Full Story: Global Trade Magazine
Can CPG e-Commerce Exist without Business Intelligence?
We’re more than a year now into a new era for CPG e-commerce. Full Story: AiThority.com
Small businesses can use analytics to boost marketing
Reliable analytics will empower you to make data-driven decisions that improve the effectiveness of your marketing. Full Story: Post Bulletin
3 ways business can use data and analytics to change outcomes
Successful organizations rely on data — whether or not business units realize it. Full Story: CIO Dive
Decoding intent data – reality or myth?
Imagine having a “cutting-edge sales intelligence tool” at your disposal, enabling your revenue team to leverage even the subtlest buying signals from your prospects. Full Story: B2B Marketing
Business Intelligence: What makes it a crucial factor for an enterprise’s success?
Enterprises need to choose the right combination of business intelligence tools or platforms that will best suit their organisational needs. Full Story: YourStory
The Google Analytics Metrics You Need to Track
It’s been said that you can’t improve what you don’t measure. An important part of your marketing is regularly evaluating how your efforts are performing, what’s working and what isn’t. Full Story: Promo Marketing
Can Low- and No-Code Platforms Turn Marketers Into Data Scientists?
The global low-code development platform market is predicted to generate $187.0 billion by 2030, rising from $10.3 billion in 2019, according to a November report from ResearchAndMarkets. Full Story: CMSWire
How Data Can Drive Growth For B2B Marketers In 2021 And Beyond
The 2021 outlook is one of growth. Consider our current state: projected GDP growth, increasing vaccination availability, the imminent reopening of the economy, favorable interest rates, plus many more signs of an upswing. Full Story: Forbes
