‘Assisted Conversions’ in Google Analytics Are Attribution Gold

Google Analytics “Assisted Conversions” reports are hidden attribution gold deep in the platform’s conversion analysis tools. Full Story: Practical Ecommerce

Business Intelligence: What makes it a crucial factor for an enterprise’s success?

Enterprises need to choose the right combination of business intelligence tools or platforms that will best suit their organisational needs. Full Story: YourStory

Why is Business Intelligence (BI) important?

Why do you need business intelligence in the age of big data? Full Story: The Enterprisers Project

Good, Better, Best: Evaluating e-Commerce Analytics Tools

Today’s business environment is constantly changing. Consumer preferences and demands are shifting—sometimes daily. Full Story: Global Trade Magazine

Why Old-World Business Intelligence Is Not Enough to Navigate the New Normal

2021 has ushered in a new era of business uncertainty, forcing organizations to manage their businesses more proactively and be better prepared to handle unexpected changes and potential crisis situations. Full Story: insideBIGDATA

Study Guide for Digital Marketing: Here’s How to Find The Right Course

A program that focuses exclusively on digital tools is a not a good option. It’s a dynamic domain. Tools and platforms change. Full Story: News18

Five Business Intelligence Tools to Save Your Bottom Line

In the rollercoaster ride of the last year, CPG e-commerce has had its moment of digital reckoning: the way consumers shop will never be the same. Full Story: Global Trade Magazine

Is Your Marketing Dashboard the Chevy Nova of Analytics?

If your marketing platform’s dashboard is still providing a CD-player version of data insight streaming, then chances are your analytics are skipping a few beats – enough so that it’s costing you customers. Full Story: CustomerThink

Data Analytics: Using hard data to create marketing campaigns

While browsing websites, users are sometimes greeted by a pop-up asking them to take part in a customer feedback survey. Full Story: The Edge Markets

Google Analytics Will Track Data Without Cookies

When cookies aren’t available, Google Analytics will soon be able to gather data using machine learning. Full Story: Search Engine Journal