Why Is Web Analytics and Digital Marketing Analytics Important?
Have you ever walked into a store, and your greeting is personalized? The clerk remembers your name and your last purchase! This customized experience is what you should always aim to create for your clients and customers. Full Story: Analytics Insight
How Big Data and Analytics is transforming the Startup World
With increasing number of Indian startups joining the unicorn club despite the pandemic, it is evident the new-age startup ecosystem in the country is showing promising growth. Full Story: Express Computer
CRM software digitises processes and automates tasks in order to improve the efficiency and effectiveness of customer relationship management. Full Story: Supply Chain Digital
TOP BUSINESS INTELLIGENCE TECHNIQUES TO STREAMLINE DATA PROCESSING
Business intelligence techniques help understand trends and identify patterns from big data. Full Story: Analytics Insight
How To Build An In-House Data Team
With the combination of huge advancements taking shape in data technology and the current trend toward democratized access for stakeholders across the organization, there are few types of businesses that wouldn’t benefit from using their data more effectively. Full Story: Forbes
Knowing Google Analytics brings life to your web traffic. This training can explain it all.
Ask most digital marketers about the most valuable tools they depend on for doing their jobs and you’ll undoubtedly hear a lot about Google Analytics. Full Story: VentureBeat
Everflow Chooses Precog to Power Its Advanced Marketing Analytics Service
Everflow, a performance marketing analytics company based in Mountain View, CA, has selected Precog to help power its data integration service that powers its performance marketing solution. Full Story: AiThority.com
A Customer Data Platform provides you with a Single Customer View – then what?
Over the last decade, two technology solutions have transformed data-driven digital marketing: Data management platforms (DMPs) and the more sophisticated customer data platforms (CDPs). Full Story: The Drum
Wealth Marketing Analytics – Switch Likes And Shares For Quality Data
Even when wealth management could rely on in-person events, we still had analytics: marketing departments could count event attendees or business cards dropped into a bowl. Full Story: Forbes
Everflow Chooses Precog To Power Its Advanced Marketing Analytics Service
Everflow, a performance marketing analytics company, has selected Precog to help power its performance marketing solution. Full Story: MarTech Series
