The growth mandate: How marketers are facing up to the pressures of marketing-led growth

Today’s digital-first customer wants personalised offers from companies who understand their needs. Full Story: Mumbrella

6 reasons why it’s important for marketing to understand finance

While we are not saying that you should rush to give a virtual hug to your nearest finance person, it is important to understand finance. Full Story: B2B Marketing

What is a data warehouse? The source of business intelligence

Enterprise data warehouses are comprehensive structured data stores designed for analysis. Full Story: InfoWorld

7 Ways You Can Use AI to Drive Customer Loyalty

The outsize popularity of dystopian TV shows aside, there’s no firm consensus on what AI technology will mean for our future on the planet. Full Story: CustomerThink

Views 3 ways analytics can help improve your recruiting pipeline and meet your DEI metrics

Your company has a team monitoring your finances on a day-to-day basis, right? That’s a standard business practice. Full Story: Employee Benefit News

7 Tips to Use AI to Acquire and Retain Customers

Artificial Intelligence (AI) mimics the cognitive functions of the human mind, particularly in learning and problem-solving. Full Story: Yahoo Finance

What Are The Six Basic Tasks Of Business Intelligence?

Business intelligence is immensely helpful to enterprises as it helps them in using technologies and strategies to analyze historical and current data with an aim to augment strategic decision-making and propose a highly competitive edge. Full Story: TechStory

Advantages of Business Intelligence

BI gives businesses access to data that is crucial to their success in various areas, including sales, finance, marketing, and a slew of other departments. Full Story: CIO Applications