4 steps marketers must make for their data capabilities to take flight
Brands have begun to accept that an all-or-nothing approach to marketing services and in-housing is a losing proposition. Full Story: The Drum
Decoding customer experience in the digital world
Brand Equity partnered up with WebEngage, a customer data platform and marketing automation suite to host a panel discussion titled ‘Martech Dialogues’. Full Story: ETBrandEquity.com
Top 10 Business Intelligence Trends in 2020
Gone are the days when data was all spread in excel files and traditional databases within the organization’s context. Full Story: Business 2 Community
How to Increase your ROI through a Better Marketing Budget Allocation Using AI
Budget Allocation has always been a complicated topic in the field of Marketing as it is a complex optimization problem. Full Story: Datanami
Explained – Working and Advantages of a Recommendation Engine
Online shopping has grown by leaps and bounds in the last few years. Full Story: Business 2 Community
Artificial Intelligence Is Now
Today, we still think of artificial intelligence (AI) as the technology of tomorrow—and that makes me worry that many of us aren’t paying close enough attention to the incredible leaps happening in the field. Full Story: Business 2 Community
Maximizing The Dimensions Of Scalability To Grow Business Intelligence
Business intelligence is best served when it is accessible to the broadest groups of people within your organization. Full Story: Forbes
How To Use RFM To Prioritize Your Top Customers
You may be familiar with the 80/20 principle, where 80% of results come from 20% of the causes. Full Story: Customer Think
Data-driven storytelling opens analytics to all
Data storytelling, because it interprets and explains data, extends business intelligence to business users and not just those trained in data analysis. Full Story: TechTarget
How Business Intelligence Can be used in Different Ways
Business intelligence (BI) is a collection of strategies and tools that examine and convert raw data into noteworthy and sound information for use in business analysis to help in decision making. Full Story: Analytics Insight
