The growing importance of content analytics
Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: Full Story: MarTech Today
Unlocking Business Value with Data and Data Science
Leveraging data and advanced analytics, and even machine learning and AI can help organizations to garner more from their data. Full Story: Analytics Insight
What is Data as a Service and Why is it Important?
DaaS is required to be a starting point for both business intelligence and big data analytics markets. Full Story: Analytics Insight
Every business relies on data, and data management allows businesses to better organize and access the information gathered across a wide range of software solutions. Full Story: Business.com
Overcoming the 3 myths of centralized business intelligence reporting
How is your company performing today? Full Story: Baltimore Business Journal
ENTERPRISE ANALYTICS: MANAGING AND MAKING THE MOST OUT OF BIG DATA
Why enterprise analytics is a business imperative and how it benefits businesses? Full Story: Analytics Insight
The race to get data analytics right
In evolutionary theory, the red queen hypothesis suggests that species must constantly adapt, evolve, and reproduce. Full Story: ComputerWeekly.com
Retailers and brands shortchange cross-platform analytics tools
Only 43 percent of brands have unified cross-platform analytics capabilities, preventing a consistent and complete view of their customers’ online engagement and behavior. Full Story: RetailWire
Enterprise business intelligence is thriving. Here are five trends that will shape its future. Full Story: ZDNet
Decision Intelligence vs. Business Intelligence: What Is Your Company Running On?
All data-driven organizations need robust business intelligence tools to help them transition from running a business on intuition, to running it with intelligence. Full Story: insideBIGDATA
