Do More With Data: Google Launches New Capabilities for Analytics
Google yesterday announced that it is updating its Analytics suite with four new features designed to help marketers maximize their ROI. Full Story: Toolbox
BI not BS: how businesses are building futures with data analytics
There’s nothing quite like a bit of optimism. It can be infectious, at least in the hands of the right people. Full Story: ComputerWeekly.com
With a 2019 CMO Survey reporting that only 36% of marketers have quantitative tools for demonstrating the impact of marketing spend on company performance, it’s clear that marketing analytics tools are a grey area of understanding for many businesses. Full Story: Elite Business Magazine
How to make data analytics work for you
If your analytics software told you to jump off a cliff, would you do it? Full Story: TechRepublic
Business Intelligence is NOT Dead!
Business intelligence has been the foundation of decision making. The substance has generally been delivered by IT giving governed access to data, reports and dashboards. Full Story: Analytics Insight
How to Accelerate Data-Driven Decision-Making?
The pandemic has shown us that business conditions can flip extremely quickly – why is a robust data analytics strategy crucial to crisis recovery? Full Story: EnterpriseTalk
Why Small Businesses Need Call Tracking
Here’s how the right tools can turn all of your phone calls into conversions. Full Story: Entrepreneur
Most CMOs disappointed with analytics results
Despite chief marketing officers prioritising investments in marketing data and analytics, more than half of senior marketing leaders are unimpressed by their results, according to Gartner. Full Story: IT-Online
Podcast advertising has a business intelligence gap
There are sizable, meaningful gaps in the knowledge collection and publication of podcast listening and engagement statistics. Full Story: TechCrunch
Data-Driven Businesses Are Better Prepared to Emerge from COVID-19
It’s been suggested that COVID-19 has rendered investments in data obsolete. Full Story: Datanami
