Why your business goals should drive marketing analytics
Businesses have never had as much access to data as they do today. In the age of digital marketing, a massive amount of information is collected on everyone and everything connected to the Internet. Full Story: Rochester Business Journal
Data Analytics – Adapt and Make Better Decisions
Data is everywhere. From one telephone call alone, businesses can be presented with 600 pieces of insight. Full Story: UC Today
How to make Analytics the cornerstone of your marketing
Never have analytics mattered more. Marketers know that, but more than three-quarters of them admit their analytics skills are lacking. Full Story: Exchange4Media
Procurement Data Integration: A crucial step in digital transformation
According to the International Data Corporation, 10% of digital data is structured, leaving 90% unused, unstructured and hidden. Full Story: Spend Matters
The 14 Best Ways to Use UTM Parameters for Conversion Tracking
UTM codes are great for determining which channels drive the most traffic, but did you know you can use them to track so much more? Full Story: Search Engine Journal
How to Double Down on Your Company’s Business Intelligence Activity in 2021
It’s almost 2021, and data analytics has only become more important to more aspects of running a business. Full Story: BOSS Magazine
How telcos can drive digital transformation with advanced data analytics
How to address digital transformation challenges to win and retain customers in a crowded marketplace. Full Story: ITProPortal
Martech Dialogues: Adapting to marketing technology to provide enhanced CX
ETBrandEquity.com partnered up with WebEngage, a customer data platform and marketing automation suite to host a panel discussion titled ‘Martech Dialogues’ to discuss on how companies are best adapting to marketing technology and analytics to provide users with an enhanced experience. Full Story: ETBrandEquity.com
How To Optimize Business Intelligence In The New Remote Workforce Landscape
In just a few months, the coronavirus pandemic has changed the candidate sourcing and talent landscape. Full Story: Forbes
Google Analytics 4 Is Here – Is Martech Ready To Live It?
Analytics has become the most important tool for marketers as well as businesses. Today, it is being increasingly used in defining crucial marketing strategies. Full Story: Martechcube
