Business Intelligence: What it is and Why it Matters
Business intelligence refers to methods of analyzing data and presenting real-time actionable information drawn from it. Full Story: GISuser.com
Customer insights can drastically improve your business. Learn how to implement a customer analytics strategy. Full Story: Business.com
Why do Businesses Need to Leverage Embedded Analytics?
Today, disruptive technologies like artificial intelligence (AI), big data, the Internet of Things, cloud, and blockchain have the potential to revolutionize almost every aspect of our professional and personal lives. Full Story: Analytics Insight
How Analytics is Changing the World of Sports
We are witnessing the world of sports change right in front of our eyes. Full Story: Analytics Insight
The Data-Driven Advantage of First- and Third-Party Data
Marketing today is all about being data-driven – using data to understand consumers, provide better experiences and personalize offers along the journey. Full Story: Business 2 Community
How to Use Data and Analytics to Make Business Decisions
We look at current examples of data and analytics strategies to help technology managers better understand how to create strategies unique to their organizations. Full Story: TechDecisions
Technologies That are Helping SMEs Expand this Festive Season
Regardless of whether a business is trying to get new website visitors, convert new visitors or get repeat customers during a seasonal sale, to achieve the returns it wants, it needs to focus on technologies. Full Story: indianretailer.com
The Business Intelligence Dilemma: Connecting Your Disparate Data Sources
As businesses operate and evolve, data and information should be collected, managed and shared. Full Story: Forbes
Conversational Marketing Trends: Chatbots Are Still Missing the Human Element of Conversation
Strategy Analytics – The development of conversational agents or chatbots that can engage in empathetic conversation with ‘real people’ has long been a goal of artificial intelligence (AI). Full Story: MarTech Series
How to Form the Right Questions to Gain Insights From Your Data Models
To get to the right questions, you need the right framework for the dimensions and metrics represented in your analysis. Full Story: CMSWire
