Supply chain analytics: Data-driven intelligence for your business
Businesses are seeing a direct correlation between investment in supply chain analytics and the reduction in working capital and growth in business. Full Story: Financial Express
Use of AI and big data analytics in agritech
With the execution of rural AI, farmers can investigate climate conditions, temperature, water usage, and soil conditions gathered from their farms to settle on informed choices for business decisions. Full Story: Express Computer
Why Salesforce is buying Slack to grow its software suite
The transaction, Salesforce’s largest-ever acquisition, is expected to close by the end of July, the San Francisco-based company said Tuesday in a statement. Full Story: Digital Commerce 360
Streaming data analysis puts the real in real-time
Instead of working with the hours or days delay that comes with batch processing, decision making can happen in milliseconds. Full Story: TechRepublic
Gartner: How to build a best-in-class marketing analytics strategy
Bold test-and-learn, commitment to data-driven cultural change and employing a predictive and prescriptive approach are key to making marketing analytics truly impactful on the brands it’s being applied to serve, says Gartner. Full Story: CMO
AWS adds natural language search service for business intelligence from its data sets
When Amazon Web Services launched QuickSight, its business intelligence service, back in 2016, the company wanted to provide product information and customer information for business users — not just developers. Full Story: TechCrunch
Why Some Marketers Are Leery of Analytics
A little more than half of marketing decisions are influenced by marketing analytics. Full Story: CMSWire
Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era
For acquiring leads and doing business, there is no substitute for the value of face-to-face events. Full Story: MarketingProfs.com
Can AI Automation Be Harnessed for Storytelling?
Although automation is not new in marketing, many agencies are still in the early stages of collecting data and learning how to use it to drive value through AI automation. Full Story: Analytics Insight
What trends can we expect for the analytics industry?
Aon’s Steve Petrevski discusses how Covid-19 has affected the analytics industry and what trends he expects to follow the pandemic. Full Story: Siliconrepublic.com
