By Integrated Marketing Platform   | March 02, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

The Top Eight Changes You Can Make To Boost Your Marketing Strategy

When it comes to creating a successful marketing strategy, you don’t always need to reinvent the wheel. Sometimes a few small changes can have a huge impact on your ROI. Full Story: Forbes

5 Ways to Build a Powerful Global Marketing Strategy

As the non-US markets pose significant revenue opportunities, e-commerce and trade regulations have led more brands to expand operations to an increasing number of countries. Full Story: Slator

How Content Marketing Helps Non-Profits Achieve 3 Important Goals

Content marketing can help non-profits and NGOs, too. Use these tips to get discovered online and help support your organizational goals. Full Story: Search Engine Journal

How To Make Multichannel Marketing Your Strategy For 2022

The world is changing—slowly, but inevitably. Full Story: Forbes

Marketing Strategies in a Technology-Driven Age

The speed of technological transformation right now is unprecedented. Full Story: Real Business

Is it time to add NFTs to your marketing strategy? Meet the brands pioneering a digital future

The future of marketing is digital. We’re in an era where we can live our ‘second life’ completely online. Full Story: Marketing Mag

The effect of marketing versus advertising

Most businesses utilize both marketing and advertising to increase sales. Full Story: Augusta Free Press

19 questions to marketing attribution and predictive analytics vendors during a demo

These platforms can provide marketers with valuable insights into how to better allocate their resources. Full Story: MarTech

SOCIAL MEDIA

The Best Social Media Platforms for Video

Video and social media go hand-in-hand. According to HubSpot’s 2021 State of Marketing Report, video is the top content marketing strategy, while social media was the top marketing channel. Full Story: JD Supra

2 Social Media Stocks Wall Street Predicts Will Rally More Than 45%

The social media industry has successfully cornered a robust consumer base over a relatively short span. Full Story: Entrepreneur

Instagram Launches Automated Captions for Feed Videos

After launching automated captions for IGTV uploads in 2020, then expanding captions to Stories last year, Instagram has now taken the next step, with the addition of auto-generated captions in Instagram feed videos. Full Story: Social Media Today

4 ways your social media is controlling you, and how to overcome them

You can take back control of your social media use, but first, you need to see how it impacts you. Full Story: Fast Company

SEARCH ENGINE

Best SEO Software: Top SEO tools for keyword research and competitor analysis

Starting your marketing or website building journey? Full Story: Business2Community

SEO 101: The Anatomy Of A Meta Description

You’ll find the meta description bundled together with the title tag in the metadata for every webpage, typically below or near the title tag in the head of the source code. Full Story: JumpFly

4 Useful Tips To Make Keyword Rank Tracking More Efficient

With the right processes and tools in place, monitoring your pages’ search performance gives you a wealth of valuable information. Full Story: Search Engine Journal

SEO dos and don’ts of website migration

Site migrations are necessary at times, but rankings and traffic can drop if you’re not careful. Full Story: Search Engine Land

MOBILE MARKETING

Here are the top mobile marketing trends for 2022

Consumer engagement and hyper-personalisation are expected to remain key factors in a changing digital world. Full Story: Gulf Business

Benefits of outsourcing your mobile app development

The fast-moving digital world where most people own a tablet, smartphone, or any other mobile device has grown immensely. Full Story: Deadline News

How To Monetize Your Mobile App

The global mobile app market was valued at more than $154 billion as of 2019, and is projected to grow to more than $407 billion by 2026. Full Story: Forbes

Are Investors Overlooking a Mobile Ad Opportunity?

Consumers are spending more time and money on mobile apps. Full Story: Morgan Stanley

DIGITAL SIGNAGE/ SCREEN MEDIA

Tips on how digital signage can improve internal communication

However, digital signage can also be used in a company or a workplace to improve internal communication. Full Story: Digital Signage Today

6 Considerations for Optimizing Your In-Store Digital Experience

Deployers spend considerable time and effort ensuring their digital signage investments take off. Full Story: Digital Signage Today

EMAIL MARKETING

The 5 Top Email Marketing Services To Boost Productivity and Reach

Email marketing has advanced quickly, becoming a popular option for people trying to expand their businesses. Full Story: Paste Magazine

2022 Email Marketing Trends: What Retailers Need to Know

Consumers no longer want a traditional brand experience; they need data-infused, highly personalized experiences. Full Story: Total Retail

E-COMMERCE

Why Empathy Is The Most Important Tech Tool In Today’s Economy

Creating productive and enjoyable consumer experiences is obviously the ultimate goal of tech teams. Full Story: Forbes

Retailing Experts Split On Amazon Split

In February, billionaire activist investor Daniel Loeb, CEO of Third Point, shared with investors his belief that the market is failing to recognize… Full Story: Forbes

PUBLIC RELATIONS

Why Entrepreneurs Should Not Be Their Own PR

Startups should definitely do PR, but doing it themselves may be a bad idea. Full Story: Entrepreneur

The Evolution Of PR As We Know It

Public relations has always been an elusive industry that many people don’t know how to categorize, and the evolution of the social media landscape only blurs the lines even more. Full Story: Forbes

MARKET RESEARCH

Automated Market Research 101: Why it’s the next big thing in marketing optimization

The past two years posed a drastic movement in all aspects of society, causing a ripple effect to markets across the globe. Full Story: BusinessMirror

What is Market Research Definition Explain?

The process begins with the conduct of direct customer research in order to determine the profitability of a new product or service proposition before moving further. Full Story: World Wide Magazine

WEB DEVELOPMENT

Five steps to turning your website into a lead-generating machine

Where previously companies relied on one-to-one, personalised consultations with sales agents to deliver sales. Full Story: Media Update

How to Build a Great Hotel Website and Improve Conversions

Your hotel website is the first interaction potential customers will have with your brand. Full Story: Hospitality Net

MARKETING AUTOMATION

The Next-Gen Tech Driving Today’s Digital Customer Experience

In a world of struggling supply chains and pandemic fatigue, providing an unparalleled digital customer experience (CX) is more important than ever. Full Story: Total Retail

What does Artificial Intelligence spell for policy-makers?

Future of work, data and privacy, ethical governance, and human values co-existing with AI may be challenges. Full Story: The Hindu Business Line

ANALYTICS & BUSINESS INTELLIGENCE

Can AI Really Be Trusted?

If you’ve ever asked a question of Alexa or Siri, you’re familiar with artificial intelligence (AI), whether you realize it or not. Full Story: Destination CRM

How Data Analytics Teams Can Identify ROI-Positive Projects?

Today, data is floating all around us. But there is always a time when things are confusing and overwhelming for the data analytics team when it comes to marketing analytics relates to ROI. Full Story: Analytics Insight

BRANDING AND DESIGN

Alexa, get me a doctor: Amazon’s voice assistant to start seeking medical help

Amazon and telemedicine provider Teladoc Health are starting a voice-activated virtual care program that lets customers get medical help without picking up… Full Story: KFOR

Consumer protection: Increased data sovereignty for voice assistant users

While voice assistants like Amazon Alexa or Google Assistant may be a useful part of everyday life, they are coming under fire from data protection and consumer advocates. Full Story: Tech Xplore

VOICE STRATEGIES

Alexa, get me a doctor: Amazon’s voice assistant to start seeking medical help

Amazon and telemedicine provider Teladoc Health are starting a voice-activated virtual care program that lets customers get medical help without picking up… Full Story: KFOR

Consumer protection: Increased data sovereignty for voice assistant users

While voice assistants like Amazon Alexa or Google Assistant may be a useful part of everyday life, they are coming under fire from data protection and consumer advocates. Full Story: Tech Xplore

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