By Integrated Marketing Platform   | March 12, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Best digital marketing technology to embrace

More so, business owners can use the available technologies and establish a comprehensive marketing strategy from brand identity design to targeted. Full Story: Bizcommunity.com

ABM is not a replacement for your demand strategy

The B2B buying and selling process is now digital. B2B buyers (and your most coveted accounts) are in control and driving the process. Full Story: MarTech Today

Six Insights-Driven Best Practices For Sales And Marketing Leaders

B2B marketing and sales leaders are getting smarter. Full Story: Forbes

5 Make-or-Break Shifts in Digital Marketing to Be Aware of This Year

Increase customer trust and loyalty with these shifting-landscape strategies. Full Story: Entrepreneur

What Can We Expect From Experiential Marketing In 2021?

Experiential marketing, otherwise known as brand experiences or events, saw massive growth in the years leading up to the pandemic. Full Story: Forbes

The Circle Of Life (In Marketing): How CMOs Can Deliver Greater Value To The Enterprise

It’s no secret that chief marketing officers (CMOs) have a short shelf life at many organizations. Full Story: Forbes

Types Of Explainer Videos That You Can Add To Your Marketing Arsenal

Videos in marketing have a proven success due to their characteristics of breaking down complex ideas that are easier to comprehend for the viewers. Full Story:

Why is Digital Marketing the Future?

Digital marketing can take your company to the next level. Customer behavior accounts for marketing trends and these trends decide how various business entities work. Full Story: BBN Times

SOCIAL MEDIA

Top Ten Ways To Use Social Media To Make Your Book A Bestseller

Books don’t promote authors; authors promote books. An author who writes a book to promote their business needs to shine the spotlight on the book in hopes of gaining buzz. Full Story: Forbes

Three Reasons You Should Be Advertising On Social Media In 2021

There’s no doubt that the business and retail world is changing rapidly, and it’s up to each business to stay on top of current marketing trends or get left behind. Full Story: Forbes

50 Social Media Management Tools for Your Business

Social media marketing offers an easy and affordable way for businesses to communicate with customers. Full Story: Small Business Trends

Social Media Reminds Us of the Year That Wasn’t

Technology is designed to conjure up warm, fond memories. But the anniversary of lockdown has brought on a period of mourning. Full Story: WIRED

SEARCH ENGINE

Metrics for Measuring and Tracking SEO Performance

Incorporating SEO marketing strategies into your business plan is essential when you want to increase leads and sales. Full Story: News Anyway

Customer Personas Can Transform SEO, PPC and Content Marketing

New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here. Full Story: Search Engine Journal

HOW TO FIND THE BEST KEYWORDS FOR SEARCH ENGINE OPTIMIZATION?

How to Find the Best Keywords for Search Engine Optimization? Full Story: Influencive

The importance of search engine optimization

What SEO is and why it remains important to government contractors? Full Story: Federal News Network

MOBILE MARKETING

Spotify’s mobile app now supports 36 new languages, including many Indic ones

It’s been slightly over two years since Spotify entered the Indian market. Full Story: XDA Developers

Mobile spending surges bringing big changes for retailers in 2021

While it’s no secret that most Americans have been glued to their phones for years, the pandemic only seems to have heightened that — and it’s dramatically affecting how we spend. Full Story: Retail Customer Experience

Mobile devices could help drag SMBs out of the pandemic slump

As UK businesses enter the post-lockdown recovery phase, they are turning to various technology solutions to help them move out of the pandemic slump. Full Story: ITProPortal

75% of US has 5G coverage, but only 8% of mobile subscribers have a 5G phone

Expert discusses the challenges 5G has faced and what to expect in the next few years. He says 6G is still just a concept. Full Story: TechRepublic

DIGITAL SIGNAGE/ SCREEN MEDIA

Netpresenter intros digital signage at home offices

Netpresenter has introduced its digital signage solution that can turn idle screens at employee’s desks into digital signage screen. Full Story: Digital Signage Today

11 Strategies to Leverage Digital Signage to Boost Sales

Digital signage has numerous benefits and advantages. Full Story: TechiExpert.com

EMAIL MARKETING

Super Charge Your To-Do List By Following These 3 Golden Rules

For many busy professionals—whether we’re using an app or a sticky note—the simple to-do list is one of our most powerful weapons to keep ourselves organized and track our progress throughout the day. Full Story: Forbes

How email can help businesses to scale during economic uncertainty

Despite economic and environmental challenges in 2020, the reality is many businesses are still succeeding due to innovative shifts in marketing strategies. Full Story: Marketing Tech

E-COMMERCE

Turning browsers into buyers

A retailer’s guide to overcoming cross-border ecommerce hurdles. Full Story: Digital Commerce 360

How is AI Redefining the Future of eCommerce Industry

Years back, the world was completely unaware of the success of AI in the eCommerce industry. Full Story: ReadWrite

PUBLIC RELATIONS

16 Career Tips For Newcomers To The World Of PR And Communications

Being new to the world of communications and public relations can feel overwhelming. Full Story: Forbes

15 Tips For Using Company Research And Infographics In PR Pitches

In the world of public relations, your pitch is only as good as it is unique and valuable to a media outlet and its audience. Full Story: Forbes

MARKET RESEARCH

Daily Market Comment – Wall Street hits new records but euphoria fades as yields rise

The battle between growing economic optimism and concerns of monetary policy normalization continues to rage in financial markets. Full Story: XM

WEB DEVELOPMENT

An application architect’s chief roles and responsibilities

With the emergence of complex enterprise software, the definition of “architect” is now often applied to highly experienced IT professionals who offer the same types of skills in software environments. More specifically, application architects play a vital role in the design, implementation and analysis of all software projects. Full Story: TechTarget

Save 98% off the Complete Become a UI/UX Designer Bundle

Today’s highlighted deal comes via our Online Courses section of the Neowin Deals store, where you can save 98% off the Complete Become a UI/UX Designer Bundle. Full Story: Neowin

MARKETING AUTOMATION

How artificial intelligence in ecommerce market has swept the age old customer service

It’s no doubt that artificial intelligence has taken its firm position in every industry, making processes efficient and convenient than ever before; ecommerce of course is no exception. Full Story: DATAQUEST

How To Use Tech To Differentiate Yourself In The Service Industry

The service industry is changing considerably because of the newfound focus on remote work and virtual meetings. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

WHAT IS AD HOC FINANCIAL ANALYSIS, AND WHAT CAN IT DO FOR YOUR BUSINESS?

Ad hoc financial analysis is a subset of self-service business intelligence systems known collectively as “ad hoc analysis.” Full Story: Analytics Insight

How Advanced Data Analytics Powers Organizations’ Missions

As Big Data applications become more widespread, businesses still on the sidelines find themselves at a disadvantage, experts say. Full Story: BizTech Magazine

BRANDING AND DESIGN

The role of fonts in marketing and branding

Our font says everything about your brand. Alongside the colors, words, and shapes you use, the typeface you select can convey a particular mood or articulate a certain message. Full Story: thedailyguardian.net

6 Tips for Broadening Your Customer Reach and Improving Performance

Customer reach refers to your brand’s visibility and reach. This encompasses a wide range of strategies and yields a domino effect in terms of sales and revenue. Full Story: Business 2 Community

VOICE STRATEGIES

Conversational AI: Time for a Serious Talk

Voice is about to become a competitive differentiator. Full Story: CDOTrends

Let’s talk: The tech moment of voice is here

A company’s voice strategy will only be as successful as its IT infrastructure: voice responses and engagement happen in real-time. Full Story: Financial Express

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